2013 Calendar for Self-promotion by Studio On Fire

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CLIENT

Stu­dio on Fire is a best-in-class craft let­ter­press print­er focused on mak­ing pre­mi­um print and design work. Locat­ed in Min­neapo­lis, MN, they keep steady clien­tele with the top design firms, agen­cies, and cor­po­ra­tions in the world. Let­ter­press, foil, die cut­ting, edge col­or­ing, and hand bindery are all process­es they do in-house.

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BRIEF

Each year our stu­dio picks a theme, a col­or palette, and paper stocks before recruit­ing crush-wor­thy illus­tra­tors to join us in cre­at­ing cus­tom art for a pro­mo­tion­al let­ter­press print­ed cal­en­dar. Artists were giv­en the theme of Lucky Num­ber 13 and asked to inter­pret it at will, result­ing in a mul­ti­tude of super­sti­tious icons and iron­ic illustrations.

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APPROACH

We designed the tri-fold out­er wrap by steal­ing bits and pieces from the month­ly illus­tra­tions, col­lag­ing them in a long strip to be trimmed off the press sheet and lat­er used for packaging.