CLIENT
SSBS is the partnership between Sofia Sorvino and Ben Sherwood who met ten years ago at the School of Visual Arts in New York, NY, while studying graphic design. At some point Ben bought a ring, Sofia said yes, and over many long days and late nights they designed their wedding together.
BRIEF
Create something genuine and classic but playful, and stick to a budget. We designed dozens of directions before landing on this one. Instead of getting too caught up in current design trends we took inspiration from the historic Brooklyn landmark where we were getting married, the Prospect Park Boathouse.
APPROACH
We painstakingly modified the map illustration from a pretty low resolution full color image of a vintage map. Texture was really important to us since we were using letterpress, so we tried to include as much detail as possible to bring out the special quality of the printing technique. Because the illustration and the typography were more classic, we were more playful and less formal with the language that we used—we spent a lot of hours side by side trading off who was driving, and who was directing, before we arrived at our final solution.
