Card to Art is a new collaborative venture that seeks to elevate the greeting card to the level of fine art—providing the only card that flips to become a matted work of art. The audience is design and art enthusiasts that desire to give a card and a gift.
The goal of this series was to create a diverse set of cards that would also work as fine art. The theme of this set is flowers.
The goal was to create a fine art greeting card that had a built-in mat. The idea came in a flash. The road to a finished product had many hurdles and bumps. At first I was told that doing an economical mat on art paper was not an option. The decisions along the way included how to create the bevel, the size of the mat and card, how to include the removable inserts, what paper would work best, and what artists would create the best work. The cards turned out great but will continue to evolve.