CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

100

Page Count

Number of Colors

2

Special Techniques

Binding

Dimensions

5.25 × 7.875

Paper Stock

Crane's Lettra, Pearl White, 220lb


DESIGN CREDITS

Designers

Sofia Sorvino, Ben Sherwood


PRODUCTION CREDITS

Tote bags

Works in Progress


TAGS

, , , , , , ,


LINKS

The SSBS
Studio on Fire

Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS
Wedding Materials for Sofia & Ben by The SSBS


CLIENT

SSBS is the partnership between Sofia Sorvino and Ben Sherwood who met ten years ago at the School of Visual Arts in New York, NY, while studying graphic design. At some point Ben bought a ring, Sofia said yes, and over many long days and late nights they designed their wedding together.


BRIEF

Create something genuine and classic but playful, and stick to a budget. We designed dozens of directions before landing on this one. Instead of getting too caught up in current design trends we took inspiration from the historic Brooklyn landmark where we were getting married, the Prospect Park Boathouse.


APPROACH

We painstakingly modified the map illustration from a pretty low resolution full color image of a vintage map. Texture was really important to us since we were using letterpress, so we tried to include as much detail as possible to bring out the special quality of the printing technique. Because the illustration and the typography were more classic, we were more playful and less formal with the language that we used—we spent a lot of hours side by side trading off who was driving, and who was directing, before we arrived at our final solution.

PRODUCTION LESSONSWe worked with Studio on Fire to make the most of our press sheet. When we finished designing all the main pieces, we realized that we had room for one more tag—we created the “Welcome to Brooklyn" tag at no additional cost. Creating fewer printed pieces helped us stay within our budget and also cut down on paper waste. The RSVP was a postcard which saved us from purchasing envelopes.

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