CATEGORY

Silkscreen

RANK


PRODUCTION DETAILS

Quantity

250

Page Count

Number of Colors

3

Special Techniques

Binding

Dimensions

19 × 25

Paper Stock

French Paper Pop-Tone, Blu Raspberry, 100lb


PRODUCTION CREDITS

Daniel MacAdam


TAGS

, , , ,


LINKS

Goose Island Beer Company
Ian Law
Crosshair

Poster for Goose Island Beer Company by Ian Law
Poster for Goose Island Beer Company by Ian Law


CLIENT

Goose Island Beer Company produces several year-round and seasonal styles of craft beer, the best-known of which are 312 Urban Wheat Ale and Honker’s Ale. The beers are distributed across the United States and the United Kingdom.


BRIEF

The client asked me to create a poster for a Chicago, IL, summer concert series taking place on Mondays at Millennium Park. The poster needed to communicate the subject matter (music) and the location (Chicago’s Millennium Park).


APPROACH

I took a constant Chicago theme—construction—and incorporated the names of the bands and event into the building process.

PRODUCTION LESSONSAlways double-check band names even if they were supplied to you by the client. That way you do not have to reproduce screens.

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