Jakub Hartl is a competitive barista located in Prague, Czech Republic, and co-founder of the Coffee Chamber of Czech Republic, an organization that aims to spread enlightenment about coffee.
A well-prepared cup of coffee of high quality is not standard in the Czech Republic. Only a few people are dedicated to the world of coffee—and Jakub Hartl is one of them. For such a person a business card must be representative, simple, and unique, reflecting the barista’s personality and his relationship to coffee.
Simple and witty, the graphic symbol of coffee making extended to a haptic sphere where color palette, typography, and the cup are basic visual elements of the personal identity.