CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

4,000

Page Count

Number of Colors

1

Special Techniques

Binding

Dimensions

3.5 × 2.5

Paper Stock

Front Neenah ESSE Papers, Arancio
Back Mohawk Loop Antique Vellum, Urban Gray


DESIGN CREDITS

Creative Directors

Brandon Murphy, Bret Sano

Designer

Maxim Barkhatov


TAGS

, , , , , , , , , ,


LINKS

Caliber Creative
Lilco Letterpress

Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative
Business Card for/by Caliber Creative


CLIENT

Caliber Creative is a creative branding agency. Whether it’s an annual report, an invitation, a website, or a poster for a good cause, they believe that good design communicates. Their job is to ensure it communicates well.


BRIEF

After moving into a larger office space, our goal was to update our brand and let others know that we are a growing yet established design firm. The challenge was to still communicate that we are fun, loud, and different, but in a more subtle aesthetic than the shoot-em-up one we launched with in 2008.


APPROACH

Letterpress was the ideal solution, as the subtle texture instantly communicates that something is different, custom, and more personal. We wanted the card to be a loud orange, and we toned down the printed information by using a slightly darker tint. It’s a subtle balance that communicates that, depending on the project, we can be a fun boutique design shop or a buttoned-up agency.

PRODUCTION LESSONSTrying to fit so many details on one card was tough in that all the pieces needed to be robust enough for the plates to hold up and not clog. The “@" in the e-mail addresses had to be redrawn to be printable at that scale.

Browse entries