Caliber Creative is a creative branding agency. Whether it’s an annual report, an invitation, a website, or a poster for a good cause, they believe that good design communicates. Their job is to ensure it communicates well.
After moving into a larger office space, our goal was to update our brand and let others know that we are a growing yet established design firm. The challenge was to still communicate that we are fun, loud, and different, but in a more subtle aesthetic than the shoot-em-up one we launched with in 2008.
Letterpress was the ideal solution, as the subtle texture instantly communicates that something is different, custom, and more personal. We wanted the card to be a loud orange, and we toned down the printed information by using a slightly darker tint. It’s a subtle balance that communicates that, depending on the project, we can be a fun boutique design shop or a buttoned-up agency.