Windows Phone is a mobile operating system developed by Microsoft.
As part of a larger Windows Phone brand foundation, we wanted to create a meaningful, tangible piece that captured the “feel" in “look and feel." We set out to go beyond logos, colors, and fonts to evoke the soul of the brand.
Our overarching concept was duality. We wanted to accentuate the clean look of the brand while placing emphasis on the real, intimate human touches that make our brand experience unique. The chipboard cover, exposed binding, and authentic photos/captions from people throughout the Windows Phone organization contrast beautifully with the simple color(s) of the cover, clean lines of the book edges, and product imagery featured on glossy stock in the back of the book.