CATEGORY

Mix

RANK

Salvage


PRODUCTION DETAILS

Quantity

3,000

Page Count

288 + cover

Number of Colors

CMYK

Special Techniques

Foil stamp

Binding

Exposed Smythe-sewn

Dimensions

4.75 × 6.5 × 1

Paper Stock

Cover 35pt chipboard / International Paper, Accent Opaque, 100lb cover
Interior International Paper, Accent Opaque, 80lb text / New Page Sterling Ultra, Gloss, text


DESIGN CREDITS

Creative Director

Christopher Ashworth

Art Director

Douglas Montague

Lead Designer

Michael Guss

Designer

Austin Taylor


PRODUCTION CREDITS

Binder

Puget Bindery


TAGS

, , , , , , , , ,


LINKS

Windows Phone
McCallum Print Group

Book for Windows Phone by Windows Phone Brand Team
Book for Windows Phone by Windows Phone Brand Team
Book for Windows Phone by Windows Phone Brand Team
Book for Windows Phone by Windows Phone Brand Team
Book for Windows Phone by Windows Phone Brand Team


CLIENT

Windows Phone is a mobile operating system developed by Microsoft.


BRIEF

As part of a larger Windows Phone brand foundation, we wanted to create a meaningful, tangible piece that captured the “feel" in “look and feel." We set out to go beyond logos, colors, and fonts to evoke the soul of the brand.


APPROACH

Our overarching concept was duality. We wanted to accentuate the clean look of the brand while placing emphasis on the real, intimate human touches that make our brand experience unique. The chipboard cover, exposed binding, and authentic photos/captions from people throughout the Windows Phone organization contrast beautifully with the simple color(s) of the cover, clean lines of the book edges, and product imagery featured on glossy stock in the back of the book.










PRODUCTION LESSONSThe biggest production challenge was the cover. After trying several options with our printer we arrived at a solution: a laminated cover that left the top half of the chipboard exposed. This allowed us to showcase the cover and binding but remain true to a crisp and clean brand and product aesthetic.

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