Genesys Creative is a graphic design firm based in Toronto, Canada, focused on branding and marketing strategies for mid-to large-size corporations.
We worked with illustrator Ben Weeks to create 165 icons in his unique style. Printing required three hits of metallic gold on a large format UV press, plus two hits with opaque metallic silver to ensure the solid metallic effect on the icons. A huge die was made. The centre calligraphy title is debossed with a clear foil.
We researched and brainstormed on winter holiday traditions, stories, and symbols related to our rich multifaceted culture and traditions in Canada. We then created concepts of various icons that remind us of our experience in the holiday season: fireplace channel, inflatable Santa, funny and not so funny gifts. Then we tweaked some icons to inject some humor in the poster so it’s fun to read. The intention is to portray love and warmth.