Book for Self-promotion by Factory Design Labs

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CLIENT

Factory Design Labs is a creative agency in Denver, CO, specializing in action-adventure brands such as The North Face, Oakley, Aspen Mountain, Revo, Callaway Golf, and Snowmass Village Resort.

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BRIEF

Factory Design Labs creates a printed portfolio piece annually to send out to both prospective and current clients. This being the 10th volume, we wanted to create something a little bit fancier than we’d done in the past. We wanted the piece to give people a glimpse into the brands we work with and what working here is like.

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APPROACH

The idea was to create a visual cornucopia of work collected into the book. Our approach was to group the work into different sections of the book not by brand but by objective and content. If you open the book up in the middle, the front, or the back, you get a good sampling of our brands and our work.

PRODUCTION LESSONSWe created a custom fluorescent ink for this piece—and we learned that that’s harder than it sounds. Getting the perfect blend with the bright pop of a fluorescent turned out to require more ink wells in the press than we had available. In the end, the color was not as bright as originally planned, but it fits perfectly with all the rest of our materials. It was a happy accident that it wasn’t as bright as we originally wanted, because then matching the orange zipper color on the case to the fluorescent would have proven impossible.