CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

500

Page Count

16 + self-cover

Number of Colors

3

Special Techniques

cover Foil stamp

Binding

Saddle-stitch

Dimensions

folded 5.25 × 8.25

Paper Stock

Cougar Smooth, White, 100lb text


DESIGN CREDITS

Alex Fuller, Alisa Wolfson


PRODUCTION CREDITS

Producer

Laura Stern


TAGS

, , , , , ,


LINKS

Leo Burnett Department of Design
JohnsByrne

Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design
Book for Self-promotion by Leo Burnett Department of Design


CLIENT

The Department of Design is the brand design arm of Leo Burnett, a Chicago, IL-based advertising agency and is, effectively, a bridge between design and advertising.


BRIEF

Heat was a self-initiated project to promote our new department at the 2012 AIGA members meeting in Chicago, IL.


APPROACH

We wanted to build off a past project, Where the Wind Blows — An A–Z guide to Chicago, which we originally produced for the HOW conference last year. For the AIGA members meeting this summer we decided to build on the guide concept and explore seasonal themes in our city. Heat is a local’s guide to all things hot in Chicago.

PRODUCTION LESSONSOur three neon spot inks made contrast and legibility tricky. Neon orange vibrates hard on everything—not something we fully considered. It’s definitely hot though!

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