Wrapping Paper Set for Notion Farm by Rubber Design

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CLIENT

Notion Farm, a devel­op­er of retail gift products.

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APPROACH

“This was a test prod­uct. We were test­ing the idea of a mini wrap­ping paper set with the “Best Things Come in Small Pack­ages” theme. We want­ed to intro­duce a kit that con­tained wrap and gift tags in an orga­nized way and to see if peo­ple would embrace mini size wrap­ping paper sheets—the sheet of tags were pop­u­lar, but the there were a lot of com­plaints about small wrap­ping paper sheets.”

Working with four different vendors for the various elements was challenging and required a lot of extra legwork and monitoring. But, it allowed us to get to a price point that made sense for testing and it let us work with vendors we knew we could trust for each element.