Poster for McSweeney’s by Volume Inc.

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CLIENT

McSweeney’s is an Amer­i­can pub­lish­ing house found­ed by author Dave Eggers.

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APPROACH

A reprint of our con­tri­bu­tion to McSweeney’s 33 San Fran­cis­co Panora­ma news­pa­per, this poster-sized info­graph­ic traces in minute detail the his­to­ry of pop­u­lar music in the Bay Area. An indis­pens­able resource for any music fan and deft syn­the­sis of large and dis­parate amounts of data.

Newsprint, as it was originally reproduced, can actually print pretty well, Mohawk Superfine prints better, Blanchette prints best.