Newspaper for Self-Promotion by Ziba Design

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CLIENT

Ziba is a design and inno­va­tion con­sul­tan­cy based in Port­land, OR. Found­ed in 1984, Ziba has more than 120 employ­ees, work­ing in Port­land, San Diego, Tokyo and Munich. For over 26 years, Ziba has worked glob­al­ly with star­tups, For­tune 500 and mul­ti-nation­al com­pa­nies alike.

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APPROACH

Ziba sends a hol­i­day gift each year to their ven­dors and col­lab­o­ra­tors to show appre­ci­a­tion and rein­force rela­tion­ships. 2010 saw Ziba shift its voice to the out­side world, from a hand­ful of curat­ed state­ments to a cre­ative cho­rus. We need­ed to show­case the diver­si­ty of exper­tise and per­spec­tives to clients who often see only a por­tion of Ziba’s capa­bil­i­ties. As a per­son­al gift, it need­ed to car­ry a human voice, and con­vey not only pro­fes­sion­al exper­tise but the val­ues shared by Ziba’s peo­ple: an under­stand­ing of design’s emo­tion­al impact, an appre­ci­a­tion of nar­ra­tive, and a deep respect for craft.

We faced several challenges: a frugality brought on by the economic downturn; the constraints of a newspaper press; dozens of contributions showcasing a diversity of thought; a non-negotiable holiday schedule; creating a “sit-down” experience for readers, in a media culture that disdains long-form reading; and expressing the wide range of “holiday” experiences within Ziba’s multi-cultural organization. Finally, we should note that the design draws inspiration from holiday symbols, and the CMYK palette embraces the printing process, and assures a precise chromatic result.