Hangtag for Honor by RoAndCo Studio

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CLIENT

Hon­or is a high-end wom­en’s cloth­ing brand led by design­er Gio­van­na Ran­dall in New York, NY. With no detail left untouched, every aspect of the brand aims to deliv­er qual­i­ty and beau­ty. Hon­or trans­lates the 20th-cen­tu­ry her­itage of an old-world fash­ion ate­lier into a wear­able col­lec­tion that hon­ors both the past and present.

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APPROACH

For Hon­or’s hang­tag we want­ed to deliv­er a mes­sage from the design­er to her cus­tomers assur­ing them of the qual­i­ty of the gar­ment. The mes­sage was deliv­ered on a gold print­ed tis­sue paper, the most del­i­cate paper we could find.

Offset printing on a really thin stock was a challenge. Our first thought was to foil stamp the tissue paper, but unfortunately this is not possible on such thin paper. Most printers we approached for this job declined to help us produce the piece due to the tissue-like paper we wanted to use and that the design was not a repeated pattern. Typically tissue paper printing needs to be a repeat pattern with little detail but we wanted to create something unique. In the end, we were happy to be able to achieve a “gold” look for the artwork and obtain a high level of detail.