Exhibition Announcement for Wright & Valerie Carberry Gallery by Wright

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CLIENT

Wright & Valerie Car­ber­ry Gallery is the pre­mier auc­tion house spe­cial­iz­ing in mod­ern and con­tem­po­rary design. Since 2000 it has sold near­ly 20,000 lots across the spec­trum of twen­ti­eth- and twen­ty-first-cen­tu­ry design.

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APPROACH

This piece announced the exhi­bi­tion and open­ing recep­tion for Tony Smith’s mon­u­men­tal sculp­ture, Wall. A sleek mass in paint­ed steel, Wall is a stand-alone object whose pro­por­tion and scale cel­e­brates our rela­tion­ship to pure form. The announce­ment sought to express the rigid min­i­mal nature of the sculp­ture with its typog­ra­phy and mate­r­i­al com­po­si­tion. The large sans serif let­ters come for­ward out of a foil-stamped rec­tan­gle pro­por­tion­ate to the work of art. The mat­te black foil debossed onto mat­te black board con­fronts the view­er, much in the way that Wall impos­es itself in person.

Trying to find board that was black all the way through and thick enough to withstand the depth of debossing was the initial challenge. The wonderful folks at Classic-color never disappoint, and they found a nice matte board that would work best using two pieces mounted together. This gave us the thickness we were looking for, and avoided any shadowing from the deboss. We tried a glossy and a matte foil before running the job. While the glossy was easier to read, we opted instead for the matte, as it best represented the surface and nature of the artwork.