Business Card for Mio Tokida by Samarskaya

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CLIENT

Mio Toki­da is a Japan­ese jew­el­ry design­er, hand-assem­bling ele­gant sil­ver chain orna­men­ta­tion, based out of New York, NY.

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APPROACH

Toki­da approached me look­ing for a pro­mo­tion­al busi­ness card for a new line of her jew­el­ry, which is com­posed of thin del­i­cate met­al threads hooked and looped togeth­er to form a dec­o­ra­tive yet restrained chain. In talk­ing over the design with her, I got excit­ed about the pos­si­bil­i­ty of hav­ing the card be an inverse of her final prod­uct, as if the chains could’ve been gath­ered from the miss­ing punch­es of the card. Cus­tom script let­ter­ing for the per­fo­ra­tion was then designed in order to bring a sense of del­i­ca­cy and refine­ment to the met­al cards.

The key balance in designing this card was to use the metal without it seeming heavy or too masculine, which was achieved with a careful contrasting of the lettering to the materials. Upon receiving the final cards, we were continually pleasantly surprised with how they looked in different settings: bright and backlit, with moving cityscape lights or television glimmering through, or the shadows they cast at different angles.