Up Inc is an independent branding firm based in Toronto, Canada. Services include brand research, positioning, strategy and identity, marketing and communications, advertising, websites, etc.
To promote the services of this small branding firm with potential clients in Canada and the Northeast US, we decided to highlight the benefits of working with an independent agency—being nimble, decisive, specialized, skeptical, and cost-efficient. Quick hits of information get to the heart of our competitive advantages, all of which are illustrated by readily understood images. The large tabloid format amplifies the boldness of the message and is hard to disregard in a mail delivery.