Annual Report for Society of Graphic Designers of Canada by Foundry Communications

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CLIENT

The Soci­ety of Graph­ic Design­ers (GDC) is an advo­cate, voice, and resource for Canada’s graph­ic design community. 

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APPROACH

For this annu­al report we sought to not only uti­lize unused mate­ri­als but rethink effi­cien­cy in itself, adopt­ing many steps, meth­ods, and con­cepts to tru­ly embrace sus­tain­abil­i­ty and pro­duce this book in an envi­ron­men­tal­ly friend­ly man­ner. This includ­ed con­jur­ing ideas where we could elim­i­nate the need of using fresh mate­ri­als alto­geth­er. Our biggest smile comes from using oth­er­wise dis­card­ed make-read­ies. We took these sheets from oth­er com­plet­ed jobs to use as our main stock: fold these togeth­er and you’ve got your­self a blank can­vas; paper that would have oth­er­wise had to under­go the process of being “recy­cled”. The size of the book even mat­ters, as it takes advan­tage of the opti­mal sur­face area per press sheet, need­ing less trim­ming and wast­ed paper. Plus, it’s eas­i­er and cheap­er to move through the postal sys­tem. Last­ly, the book uses only two spot colours, reduc­ing the amount of ink needed.

Make-readies make a great canvas.

Judge’s Comments
A lot of designers focus on sustainability by working with environmentally friendly papers and inks, or by encouraging recycling of the piece when it’s run its course. This piece went a step further and was actually made of repurposed materials. There’s nothing more sustainable than repurposing existing papers and objects so this piece was the obvious choice. And it was of course beautiful to boot! — Jessica Hische

A smart and great looking piece. Make-readies re-purposed to reduce waste and look good in the process. — Charles S. Anderson

I liked the fact that they focused on reuse and not recycle. A brilliant use of make-ready sheets. — Bruno Rohner