Announcement for Holly & Smith Architects by Zande+Newman Design

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CLIENT

Hol­ly & Smith Archi­tects is a full ser­vice archi­tec­ture firm in Ham­mond, LA, focused on region­al modernism. 

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APPROACH

With a (lit­er­al­ly) neg­a­tive halftone, this announce­ment har­ness­es the medi­um of the laser-cut to ghost N.O.—for the fir­m’s recent­ly opened New Orleans office—behind the mono­gram logotype. 

Laser-cut projects have a distinct front and back, because one side ends up with burn marks.