Michael has been a partner in the New York office of the international design consultancy Pentagram since 1990, and has created brand identities for clients ranging from United Airlines and Saks Fifth Avenue to Guitar Hero and the Museum of Sex. He is a member of the Alliance Graphique Internationale and the Art Directors Hall of Fame, and a recipient of the Cooper-Hewitt National Design Museum's Design Mind Award. He has served as president of the AIGA's national organization and its New York chapter. He is a co-founder of the blog Design Observer, teaches at the Yale School of Art and the Yale School of Management, and is the author of "79 Short Essays on Design."

Tom is strategist in the field of corporate brand, design and communication. Finishing communications studies in 1983, he directly started to work for Van Luyken, the leading public relations and public affairs agency in the Netherlands. After managing the Brussels office and becoming deputy manager of the head office, he left the agency in 1992 to become communication manager of the Gak Group, the biggest social security organization facing to a intensive process of reorganization and modernization (aimed at working according to commercial standards). He selected Dumbar as the agency to execute a mayor corporate identity change in the organization. Between 1997 to 1999 Tom worked for the board of directors of FHV/BBDO which was the biggest advertising agency for years at that time. He developed and implemented a long term business, brand and communication policy for FHV/BBDO. After that Tom Dorresteijn worked as an independent strategist and strategy partner of Studio Dumbar. Tom was recently appointed as Chairman of the BNO (Dutch Association of Designers and Design Agencies).

Michael runs johnson banks, which produces identity schemes for clients such as the Science Museum and Parc de la Villette. He’s just finished an art center in Philadelphia, is developing typefaces in China and Japan, whilst finishing his first airline, in London. Johnson has won most of the design world’s most prestigious bits of wood and metal (including eight pencils from D&AD), has dozens of designs in V&A’s collection and lectures on design worldwide. He’s written one book, Problem Solved, and is working on two others. In spare moments he edits the design blog, Thought for the week.

Erik studied History of Art and English in Berlin. He is information architect, author and type designer (Meta, Officina, Info, Unit and corporate typefaces for Deutsche Bahn, Bosch, Nokia et al). He started (1979) MetaDesign, Germany's largest design firm. Projects included corporate design programs for Audi, Skoda, Volks­wagen, Heidelberg Printing and way­finding projects like Berlin Transit, Düsseldorf Airport etc. In 1988 he started FontShop, a company for production and distribution of electronic fonts. Erik is board member of the German Design Council and Past President of the International Society of Typographic Designers. In 2001 he left MetaDesign and is now managing partner in Edenspiekermann with offices in Amsterdam, Berlin, London and San Francisco. His book for Adobe Press, Stop Stealing Sheep is in its third edition, as well as published in German, Russian, Polish and Portuguese.

Connie leads the design practice at Lippincott and serves on the firm’s executive committee. She bring clients 20 years of directing and designing global corporate and brand identity, marketing communications, information design, launch and implementation programs and developing the tools and processes for successful brand management. She has directed programs for Ameriprise, AT&T, The Bank of New York, Clinton Health Access Initiative, Comcast, Continental Airlines, DaimlerChrysler, Delta Airlines, EarthPledge, Goldman Sachs, FedEx Services, IBM, Lighthouse International, Loeb, Lucent, Sabre, Samsung Group, Signature Flight Support, SK Group, Sprint, TimeWarner, TransUnion, UPS and USG. She has a B.F.A. from Kansas City Art Institute and an M.F.A. from Cranbrook Academy of Art.

As the CEO of Wolff Olins, Karl is the driving force behind our people and our work. With over 20 years of branding and design experience, Karl has brought a wealth of ideas to Wolff Olins and to the clients that we service. Karl excels at making brands exciting, credible and simple. He inspires us, and our clients to push our thoughts and our work forward. Karl has played a central role in the work Wolff Olins has done for clients such as GE, Unicef, PricewaterhouseCoopers, PepsiCo, Citibank, Staples, New York City, Sundance, Carter’s, OshKosh and (RED). Currently, he is leading our work with PG&E and PacSun. Prior to joining Wolff Olins, Karl was a creative consultant for branding agencies Landor Associates and Anspach Grossman Portugal (now Enterprise IG). Karl also served as a design director at Apple Computer. He originally owned a San Francisco-based boutique studio called The Farm, where his clients included Apple, American Express and Swatch. Karl also spent two years as the creative director at Swatch, both in New York and Milan, where he was responsible for developing all brand touchpoints, from packaging and advertising to new product design. During Karl’s two-year tenure at Swatch, he directed four 60-piece collections, which were credited with revitalizing the Swatch brand around the world. Karl studied graphic and industrial design at the Rhode Island School of Design.

Michael Lejeune is currently Creative Director for Metro (Los Angeles County Metropolitan Transportation Authority). Metro’s 30-person Creative Services group creates all things visual for the nation’s third-largest transit agency. Metro's design work has received more than 60 honors since 2002 — including recognition from the American Public Transit Association (APTA), the American Institute of Architects, the Society of Environmental Graphic Designers, and Fast Company, Communication Arts, Print, STEP Inside Design and HOW magazines — and is included in the national archives of AIGA. Metro has also received a ReBrand 100 Best Of award and is the subject of a short film produced by the WRI Center for Sustainable Transport.

Jordan is a multi-award winning creative director with a history of pushing global brands beyond their traditional corporate roots. His approach is based on his experience bridging the worlds of art, and technology bringing a unique vision to the clients he works with. Through his creative leadership with Wolff Olins, Jordan brought a category-defining aesthetic to their brand creation work with Target (up & up), helped usher in a new building with a bold contemporary edge for the New Museum in New York City, branded the unbrandable city through the creation of the NYC brand identity and most recently led the global creative effort in reinventing AOL. Over the past two years, he has also set the creative direction for Wolff Olins' own brand presence online.

Christian owns and runs The Decoder Ring Design Concern, a quirky and spirited studio in Austin. Part designer, part writer and part dance-machine, Christian is proof positive that you can become a success by being “kind of good” at a lot of different things. Beginning his career as an intern for Michael Bierut at Pentagram NY, Christian went on to blaze an unremarkable trail through Manhattan before serving as a founding member of John Bielenberg’s socially-conscious design collective, Project M. His obsessive sketching and perpetual motion has resulted in award-winning work for clients ranging from Spoon, Wilco and Modest Mouse to AT&T, Toyota and the Obama campaign. Christian lectures across the country, has served as a juror for the Communication Arts Design Annual and received awards from a host of esteemed entities including Communication Arts, Graphis, Step, ID, Print, and Metropolis — not to mention a gold record from the RIAA.

Paula Scher began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s and in 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients, drawing from what Tom Wolfe has called the “big closet” of art and design history, classic and pop iconography, literature, music and film to create images that speak to contemporary audiences with emotional impact and appeal. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. In 2002 Princeton Architectural Press published her career monograph Make It Bigger.