The Brand New Conference is a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms.

The inaugural conference takes place in New York City as it is undoubtedly one of the most important hubs of identity practice and, presumably, an allure to out-of-towners who might be inclined to attend the conference and make a weekend out of it. The venue for the conference will be the School of Visual Arts Theatre, in the Beatrice auditorium, which holds 266 attendees in the Silas auditorium, which holds 479 attendees — the capacity upgrade was done after the initial seats were sold out in less than two weeks.

For those that can’t attend the conference, a live webcast will be available as well as pay-per-download videos after the event.

The Brand New Conference is put together and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit.

Sponsorship opportunities are available for those interested.