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El Sistema by Reena Karia

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ASSIGNMENT
Our class was part of the World Studios Design Ignites Change program. In addition to mentoring youth, our instructor asked us to create an identity system for a non-profit organization.
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SCHOOL
Portfolio Center
Atlanta, GA
COURSE
Design Ignites Change
INSTRUCTOR
Melissa Kuperminc
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Entry Information

DATE: May.25.2010|POSTED BY: Bryony|CATEGORY: Entertainment| COMMENTS:

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Entry Information

DATE: May.24.2010|POSTED BY: Armin|CATEGORY: Announcement| COMMENTS:

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Mainco by Eric Krichevsky

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ASSIGNMENT
We were assigned three random companies from the yellow pages and had to pick one of them for a complete identity overhaul. We were given 100% creative control, the most important condition was that we had to provide at least 100 thumbnail sketches for the new logo idea.
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SCHOOL
Fashion Institute of Technology
New York, NY
COURSE
Corporate Identity
INSTRUCTOR
Carol Massa
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Entry Information

DATE: May.21.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Nordstrom by Eric Doctor

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ASSIGNMENT
Final project for class: choose your own project, as long as it is more substantial than anything else you have previously done for a design class. I chose to redesign Nordstrom's visual identity and create a Paul Rand-esque case study booklet for presentation in class.
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SCHOOL
Rice University
Houston, TX
COURSE
WILL 251: Advanced Topics in Graphic Design
INSTRUCTOR
Jen Cooper
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Entry Information

DATE: May.20.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Maruchan Ramen by Joshua Long

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ASSIGNMENT
We were asked to choose an existing product and shift the brand to a different audience.
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SCHOOL
Hartford Art School
Hartford, Connecticut
COURSE
Design System
INSTRUCTOR
Deb Kline
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Entry Information

DATE: May.19.2010|POSTED BY: Armin|CATEGORY: Food| COMMENTS:

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Israel Post Office by Avner Gicelter

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ASSIGNMENT
Redesign Israel Post Office
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SCHOOL
Shenkar Collage
COURSE
Graphic Design
INSTRUCTOR
Hatayas
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Entry Information

DATE: May.18.2010|POSTED BY: Bryony|CATEGORY: Logistics| COMMENTS:

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Hang Ten by Neha Hattangdi

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ASSIGNMENT
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
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SCHOOL
Academy Of Art University
San Francisco, CA
COURSE
Nature of Identity, Graphic Design
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.17.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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Goya by Jessica Suhr

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ASSIGNMENT
The assignment was to redesign an existing logo of a well known food company.
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SCHOOL
University of Louisville
COURSE
Letterforms II
INSTRUCTOR
Steve Skaggs
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Entry Information

DATE: May.14.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Motorola by John J. Custer

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ASSIGNMENT
To conceptually redesign a typographic treatment of a corporation of our choice.
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SCHOOL
University of North Texas
COURSE
Experimental Type
INSTRUCTOR
Eric Ligon
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Entry Information

DATE: May.13.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Patagonia by Justin Lancaster

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ASSIGNMENT
The assignment as a whole had two parts:
1. To redesign a logo for a medium to large-sized company that fell into one of three categories (financial, sports, or medical).
2. Once we chose a company and redesigned their logo we would be responsible for assembling a comprehensive Identity Manual for our company.
The logo had to have both an icon and a logotype.
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SCHOOL
The Art Institute of California - Orange County
COURSE
Branding
INSTRUCTOR
Gerry Hampton
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Entry Information

DATE: May.12.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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