Experience Music Project + Science Fiction Museum by Marissa Winkler
ASSIGNMENT
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
We were asked to choose an existing company, organization, or product with either global or local impact to redesign. The final deliverables were logo (with variations if needed), applications including stationery, and a brief brand book detailing the specifications of the identity.
SCHOOL
Parsons the New School for Design
New York, NY
Parsons the New School for Design
New York, NY
COURSE
Graphic Design 2
Graphic Design 2
INSTRUCTOR
Juliette Cezzar
Juliette Cezzar
Continue reading this entry
DATE: Jun.10.2010
POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: experience music project, logo, photography, science fiction museum, stationery, t-shirt, website,
Fujiya Japanese Cuisine by Chloe Scheffe
ASSIGNMENT
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
Redesign the logo of a local restaurant of your choice. Also create a stationery system, standards guide, menu and three collateral pieces of your choice.
SCHOOL
Seattle Central Community College
Seattle, WA
Seattle Central Community College
Seattle, WA
COURSE
Graphic Design VI
Graphic Design VI
INSTRUCTOR
Tom Lenon
Tom Lenon
Continue reading this entry
DATE: Jun.09.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: brand book, collateral, fujiya, icon, logo, menu, packaging, stationery,
Justice Madison by C.Tyson Jones
ASSIGNMENT
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
To identify a brand who's identity was not effectively communicating with it's target demographic. To redesign that company's identity in order to increase recognizability and communication.
SCHOOL
Portland Community College
Portland, OR
Portland Community College
Portland, OR
COURSE
Graphic Design 5: Branding
Graphic Design 5: Branding
INSTRUCTOR
Matt Morasky
Matt Morasky
Continue reading this entry
DATE: Jun.08.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: icon, justice madison, logo,
Outdoor Research by Seth Clark
ASSIGNMENT
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
SCHOOL
University of Oklahoma
Norman, OK
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
Visual Communications V
INSTRUCTOR
David Hissey
David Hissey
Continue reading this entry
DATE: Jun.07.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: advertising, icon, logo, outdoor research, vehicle,
Babycakes by Tine Wahl
ASSIGNMENT
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
This was a project for the whole semester. I had to choose any company I liked and rebrand their whole system including logo, advertising, applications, and interactive media (iPhone). There needed to be an underlying key insight into the brand that served as the basis for all of our design decisions. We wrote out a creative brief with a target audience, business goal, etc. We also needed to create a user journey that showed how a customer might stumble upon our brand and find our iPhone app/website/etc useful and keep coming back.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Advertising, Interaction, Design, the Future
Advertising, Interaction, Design, the Future
INSTRUCTOR
Wade Convay, Carla Echevarria
Wade Convay, Carla Echevarria
Continue reading this entry
DATE: Jun.03.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: applications, cart, coasters, icon, iphone application, logo, packaging,
Children’s Playhouse by Ryan Simpson
ASSIGNMENT
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
Largely self-directed, this capstone course presents students an extraordinary opportunity to identify and and investigate an area of interest, using small client branding as the vehicle through which to present their findings. During the semester each student develops and completes an identity system for a small non-profit organization, the result of which is a coordinated campaign consisting of 5 projects carried from conception to final comprehensive.
SCHOOL
Appalachian State University
Boone, NC
Appalachian State University
Boone, NC
COURSE
Graphic Design V
Graphic Design V
INSTRUCTOR
Dr. Marilyn Smith
Dr. Marilyn Smith
Continue reading this entry
DATE: Jun.02.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
TAGS: brand book, children's playhouse, exploration, icon, logo, posters, tshirt, website,
Sherwin Williams by Stephen Pecoraro
ASSIGNMENT
Project was to choose an existing company, and to redesign the logo, and make further considerations in collateral materials such as letterhead, business card, etc.
Project was to choose an existing company, and to redesign the logo, and make further considerations in collateral materials such as letterhead, business card, etc.
SCHOOL
Rochester Institute of Technology
Rochester, NY
Rochester Institute of Technology
Rochester, NY
COURSE
Symbols and Icon Design
Symbols and Icon Design
INSTRUCTOR
Carol Fillip
Carol Fillip
Continue reading this entry
DATE: Jun.01.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: icon, logo, process, sherwin williams,
Marion Kay by Luke Shuman
ASSIGNMENT
Rebrand Marion-Kay Spices.
Rebrand Marion-Kay Spices.
SCHOOL
Taylor University
Taylor University
COURSE
Product ID
Product ID
INSTRUCTOR
Ryan James
Ryan James
Continue reading this entry
DATE: May.28.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: advertising, applications, logo, marion kay, packaging, stationery,
Patagonia by Claire Milligan
ASSIGNMENT
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
The assignment was to choose a well-recognized brand and refresh its identity system. Final deliverables included the logo and a standards manual including 20+ applications of the identity in a variety of formats (environmental, consumer, multimedia etc.). Emphasis was placed on identifying the equity in the existing identity system and translating that into a refreshed identity system that could truly be the next generation of the brand.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Identity 2
Identity 2
INSTRUCTOR
Todd Hedgpeth
Todd Hedgpeth
Continue reading this entry
DATE: May.27.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: applications, identity manual, logo, mood board, patagonia, stationery, t-shirt, web site,
Realistic by Jason Permenter
ASSIGNMENT
This project involved reinventing and reviving a dying brand by extending the audience and type of products in new directions. Any brand could be chosen, as long as there was a clear need or possibility of reinterpretation and innovation.
This project involved reinventing and reviving a dying brand by extending the audience and type of products in new directions. Any brand could be chosen, as long as there was a clear need or possibility of reinterpretation and innovation.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
Continue reading this entry
DATE: May.26.2010POSTED BY: BryonyCATEGORY: Consumer Product COMMENTS:
TAGS: applications, branding book, logo, logo detail, typography,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.