Toft Dairy by Cassy Jean Bindis
ASSIGNMENT
Students were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
Students were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
SCHOOL
Bowling Green State University
Bowling Green, Ohio
Bowling Green State University
Bowling Green, Ohio
COURSE
Identity Design
Identity Design
INSTRUCTOR
Matt Davis
Matt Davis
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DATE: Jun.30.2010
POSTED BY: BryonyCATEGORY: Food COMMENTS:
TAGS: color palette, packaging, standards, stationery, toft dairy, typography,
Zuma by Miles Walker
ASSIGNMENT
This was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
This was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
SCHOOL
De Montfort University
Leicester, UK
De Montfort University
Leicester, UK
COURSE
BA (Hons) Graphic Design and Photography
BA (Hons) Graphic Design and Photography
INSTRUCTOR
Ben Archer
Ben Archer
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DATE: Jun.29.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: book, standards, stationery, sub-brands, typography, website, zuma,
Argenta by Kevin Wittevrongel
ASSIGNMENT
For our final year project we were asked to redesign an existing identity/branding of choice.
For our final year project we were asked to redesign an existing identity/branding of choice.
SCHOOL
Syntra West
Bruges, Belgium
Syntra West
Bruges, Belgium
COURSE
Graphic Designer/Desktop Publisher
Graphic Designer/Desktop Publisher
INSTRUCTOR
Ann Vermaercke, Wim Huyser
Ann Vermaercke, Wim Huyser
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DATE: Jun.28.2010POSTED BY: BryonyCATEGORY: Financial COMMENTS:
TAGS: argenta, brochure, folder, icon, logo, office supplies, packaging, stationery,
Land Rover by Alisha Kurtz
ASSIGNMENT
This was a semester long project where we were to select an existing brand and completely redesign everything. The end product was a corporate standards manual that would include all our new brand guidelines. Before doing thumbnail sketches we heavily researched the company and learned anything and everything about the company and their competitors. Then came the logo design, stationery, website, collateral, and standards manual.
This was a semester long project where we were to select an existing brand and completely redesign everything. The end product was a corporate standards manual that would include all our new brand guidelines. Before doing thumbnail sketches we heavily researched the company and learned anything and everything about the company and their competitors. Then came the logo design, stationery, website, collateral, and standards manual.
SCHOOL
Bowling Green State University
Bowling Green, OH
Bowling Green State University
Bowling Green, OH
COURSE
Brand/Identity Design
Brand/Identity Design
INSTRUCTOR
Matt Davis
Matt Davis
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DATE: Jun.25.2010POSTED BY: ArminCATEGORY: Automotive COMMENTS:
TAGS: guidelines, land rover, monogram,
Braille Institute by Sarah Hass
ASSIGNMENT
The assignment was to choose a non-profit organization located in Los Angeles, re-design its identity system, and deliver it in the form of a style guide.
The assignment was to choose a non-profit organization located in Los Angeles, re-design its identity system, and deliver it in the form of a style guide.
SCHOOL
Otis College of Art and Design
Los Angeles, CA
Otis College of Art and Design
Los Angeles, CA
COURSE
Identity & Systems Design
Identity & Systems Design
INSTRUCTOR
Volker Durre
Volker Durre
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DATE: Jun.23.2010POSTED BY: ArminCATEGORY: Non-Profit COMMENTS:
TAGS: braille institute, pattern, wordmark,
Elephanttalk by Colin Miller
ASSIGNMENT
Rebrand a unrecognized company with the intention to bring the brand more modern consciousness.
Rebrand a unrecognized company with the intention to bring the brand more modern consciousness.
SCHOOL
The Art Institute of Pittsburgh
Pittsburgh, PA
The Art Institute of Pittsburgh
Pittsburgh, PA
COURSE
Portfolio
Portfolio
INSTRUCTOR
Ron Miller
Ron Miller
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DATE: Jun.21.2010POSTED BY: ArminCATEGORY: Logistics COMMENTS:
TAGS: elephanttalk, icon, slab serif,
Borderline by Tom Huveners
ASSIGNMENT
As a final assignment we were asked to brand the new Cumulus design event so they had about 17 ideas to choose from. Cumulus Association organizes a design conference each year at a different school in a different country. This year's name was "Borderline — Pushing design over the limit" and was organized by our school. The assignment consisted of a complete branding exercise: logo(type), stationery, bag, pen, branding guidelines, and an extra item.
As a final assignment we were asked to brand the new Cumulus design event so they had about 17 ideas to choose from. Cumulus Association organizes a design conference each year at a different school in a different country. This year's name was "Borderline — Pushing design over the limit" and was organized by our school. The assignment consisted of a complete branding exercise: logo(type), stationery, bag, pen, branding guidelines, and an extra item.
SCHOOL
Media & Design Academie
Genk, Belgium
Media & Design Academie
Genk, Belgium
COURSE
Functional Graphic
Functional Graphic
INSTRUCTOR
W. de Buck
W. de Buck
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DATE: Jun.17.2010POSTED BY: ArminCATEGORY: Culture COMMENTS:
TAGS: borderline, cumulus, guidelines, icon, stationery, website,
School may be Out but Classroom is Still In
We are running a little low on submissions and work to publish. After a couple of months you’ve seen the kind of work that works on Brand New Classroom and you’ve seen that, for the most part, commenters have been generous and classy in their feedback. So send in that work!
DATE: Jun.16.2010POSTED BY: ArminCATEGORY: Announcement COMMENTS:
TAGS: announcement,
Spy Museum by Aubrey Birkholtz, Dave Mason and Sarah DeGarmo
ASSIGNMENT
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
We were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
SCHOOL
Kansas State University
Manhattan, KS
Kansas State University
Manhattan, KS
COURSE
Senior Studio
Senior Studio
INSTRUCTOR
Mervi Pakaste
Mervi Pakaste
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DATE: Jun.15.2010POSTED BY: BryonyCATEGORY: Culture COMMENTS:
TAGS: advertising, bus stop, custom typeface, logo, packaging, poster, spy musuem, stationery, website,
Air Jamaica by Erik Carnes
ASSIGNMENT
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
The assignment for class was to redesign an existing airline brand from top to bottom. A paper system, a standards manual, and a set of applications were to be included upon completion.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Identity 2
Identity 2
INSTRUCTOR
Bill Reuter
Bill Reuter
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DATE: Jun.14.2010POSTED BY: BryonyCATEGORY: Transportation COMMENTS:
TAGS: air jamaica, airplane, boarding pass, booth, logo, seat, stationery,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.