CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

Tim Neal

Art Director

David Melashenko

Designers

Alex Whyte
Rebecca Harbin
Breanne Seymour

Copywriters

Ray Penner
Pam Cradock


TAGS

, , , , ,


LINKS

Tap Communications
Saskatoon Public Library

Saskatoon Public Library by Tap Communications


CLIENT

A pub­licly fund­ed library sys­tem serv­ing the city of Saska­toon, Cana­da, and its sur­round­ing com­mu­ni­ties. Through its eight local branch­es, it pro­vides a vari­ety of mate­ri­als, pro­gram­ming, and ser­vices to approx­i­mate­ly 222,000 res­i­dents of all ages and eth­nic­i­ties (2011 census).


BRIEF

Saska­toon Pub­lic Library (SPL) need­ed help to increase branch usage and cir­cu­la­tion of its mate­ri­als. Our team was involved in an exten­sive research process, deter­min­ing that a new visu­al identity—especially a new logo—was need­ed to bring life to SPL’s brand. It was impor­tant to design a logo that would escort SPL into the future of infor­ma­tion shar­ing. How­ev­er, tech­nol­o­gy is chang­ing so rapid­ly that it’s impos­si­ble to pre­dict what infor­ma­tion will look like in 50 years. The new look also need­ed to respect the his­to­ry of libraries in gen­er­al, as well as their posi­tion as a gath­er­ing place, a des­ti­na­tion, and a knowl­edge centre.


APPROACH

The logo’s pri­ma­ry sym­bols are books, with three sizes rep­re­sent­ing dif­fer­ent read­ing lev­els, as well as the diver­si­ty of library-goers. The books are abstract­ed to become pieces of a larg­er shape, a sun­burst. The book spines point inward, like arrows, and the spaces become path­ways. Both ele­ments lead to the cen­tre cir­cle, which is rep­re­sen­ta­tion­al of a gath­er­ing place and knowl­edge cen­tre. The type­face used, Ubun­tu, is an open source type­face which is ide­al for SPL as a pub­lic insti­tu­tion. It’s a font that breaks down bar­ri­ers, uni­fy­ing peo­ple and lan­guage, an exam­ple of what we envi­sion the future of the Saska­toon Pub­lic Library.

We were very happy with the overall design and internal engagement process, and we think our new logo is fresh, dynamic, and contemporary. We wanted a fresh starting point and something that reflects the diversity, relevancy, and vibrancy of the Library as we move into the next 100 years of our history. Saskatoon Public Library is very much in the public eye, so the logo needed to appeal to many stakeholders, including our employees, our Board of Trustees, and the Saskatoon public. It was approved unanimously by the Saskatoon Public Library Board, and it’s been very well received by both our employees and our patrons. — Zenon Zuzak, Director of Libraries

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