Sport Zone is the most important Portuguese sportswear chain of shops with a network of stores located in the country’s main shopping centers. Offering a wide range of articles and equipment from well known brands, Sport Zone has also been building a strong portfolio of its own brand options.
Create a brand directed to skaters and roller skaters. A brand able to challenge famous international brands already established in a market where both style and performance dictate people’s choices.
A flexible and daring identity for a brand that wants to conquer a very competitive market. A brand which represents the thrill of the ride in each and every product. Thus, and since every ride, as every skater, is a different one, why not come up with a flexible brand—one that offers you several image possibilities? This was the idea behind this project—creating a logo that adapts to children, teenagers, and adults as well, because, in spite of their differences, they all have the same irreverence.