A sports team managing app that links directly to its users’ Facebook account. Currently it’s a small dedicated team that is passionate about creating an app that blows away the competition and provides a rich fun experience for their users.
Playbook had the beginnings of an identity, but they knew it wasn’t representing them the way they needed. So, we blew it up and started over, including renaming the company. They kept emphasizing the social aspect of their app since it was the only one on the market that connected directly through Facebook. Ultimately, that is what set them apart from their competitors. One major roadblock we kept running into was how to represent a fun experience as well as sports without being too sport specific. Although many of the initial logos were well received, Playbook was still worried users would think their sport wasn’t an option in the app.
The number one thing that influenced me was the personalities of the Playbook crew. They’re fun, friendly guys who enjoy winning their club soccer game as much as grabbing beers afterwards. I wanted that personality reflected in the identity. Our final landing spot takes sports’ ubiquitous symbolism of diagramming plays and mixes it with an image everyone can relate to: a smiley face. The big win of the mark was avoiding highlighting or excluding any one sport. Also, renaming the app Playbook helped reinforce its ties to Facebook.