The national airline of the Fiji Islands, in the heart of the South Pacific, will return to their original name of Fiji Airways in June 2013. The airline has connected the South Pacific for over 60 years, while servicing 15 cities in 10 countries. Their audience is both local Fijians traveling overseas, and a diverse range of global travelers seeking relaxation, holidays of a lifetime, and some of the best scuba-diving in the world.
Return a once regional airline back to the people of Fiji. We were tasked with creating a symbol that would stand out at some of the world’s busiest international airports, a symbol that would allow us to become the very best flying ambassador that Fiji could ever have.
Air Pacific brought us to Fiji where we saw first-hand the prevalence, beauty, and respect that Fiji has for tradition and its traditional Masi art—an ancient art that embodies the spirit and stories of Fijian culture. From there we partnered with Air Pacific and locally renowned Fijian Masi Artist Makereta Matemosi to create the new identity. The name change and new livery design has been incredibly well received locally in symbolizing a return of the airline to the country, so that wherever the plane travels, it is a flying billboard for Fiji.