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Tucson Padres

Tucson Padres Logo, New

Formerly located in Portland and known as the Beavers, the Tucson Padres will begin play in the 2011 season of Triple-A baseball. They will be affiliated with the San Diego Padres — Tucson’s logo is based on San Diego Padres’ logo from the late 1970s. One story describes the new logo as having “a Tucson feel with the artistic addition of the cactus and mountain, synonymous with the Old Pueblo.”

Thanks to Dan McCormick for the tip.

Entry Information

DATE: Jan.28.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Western Washington University

Western Washington University Logo, Before and After

Finally! A university logo designed by one of its students: “During research, [Western Washington University’s] strong sense of place — its beautiful location near the Cascades and beside Bellingham Bay and the Puget Sound — was a primary quality about Western that inspired prospective students and others. As such, the abstract logo design — by Western student Branson Anderson — captures Western’s unique sense of place: the soaring beauty of Mount Baker and the waves of nearby waters.” Links to press release and online brand guidelines. Founded in 1893, WWU is funded by the state of Washington and has approximately 14,000 students.

Thanks to Alan Hussey for the tip.

Entry Information

DATE: Jan.27.2011|POSTED BY: Armin|CATEGORY: Education The B-Side | COMMENTS:

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A B-Side BY Armin


Charlotte Russe

Charlotte Russe Logo, Before and After

Established in 1975, Charlotte Russe is a chain of 500-plus stores located in shopping malls across America that sells groovy, trendy clothes and accessories for women in their teens to early twenties.

Thanks to Alex Poleshuk for the tip.

Entry Information

DATE: Jan.26.2011|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

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A B-Side BY Armin


Traffic

Traffic Logo, New

Traffic is a newly established website design and development company based in Brighton, UK. Brighton neighbor Transmission designed their new logo.

Entry Information

DATE: Jan.25.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Swedish Travelling Exhibitions

Swedish Travelling Exhibitions Logo, New

Established in 1965, Riksutställningar (Swedish Travelling Exhibitions) is an organization devoted to organizing and mobilizing art exhibitions not just in Sweden but all of Europe. Its new identity was designed by Stockholm, Sweden-based Gabor Palotai. “Built upon a square and a comma, the graphic profile communicates stability and changeability. The square frames several perspectives: a picture frame, the boxes used to transport the exhibitions, and the rooms where exhibitions are displayed. As a continuation without an end, the comma represents the mission of the travelling exhibition: to remake, rethink, and rebuild.” More applications here.

Entry Information

DATE: Jan.21.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-Side BY Armin


Momentive Specialty Chemicals

Momentive Logo, Before and After

The merger of Momentive Performance Materials Holdings Inc. and Hexion LLC creates one of the world’s leading and largest producers of specialty chemicals and materials, with 117 production facilities and more than 10,000 employees. The company retains the name of Momentive. Press release here.

Thanks to Nick Irwin for the tip.

Entry Information

DATE: Jan.20.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Profile Racing

Profile Racing Logo, Before and After

Established in 1968 and headquartered in St Petersburg, FL, Profile Racing is one of the leading manufacturers of BMX cranks, sprockets, stems, hubs, and other wonderfully-named parts. A logo evolution and new identity materials were designed by Danger Brain. (Identity applications can be seen at their website).

Entry Information

DATE: Jan.19.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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Opinion BY Armin


Arizona Public Service

APS Logo, Before and After

Arizona Public Service (APS), a subsidiary of Pinnacle West Capital Corporation, delivers energy services to most of Arizona. A small blurb about the new logo here.

Thanks to Jennifer Childres for the tip.

Entry Information

DATE: Jan.18.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Euroleague Final Four 2011

Euroleague Final Four Logo, New

Played in a different European city each year, this season’s final four of the Euroleague will take place in Barcelona. As of the 2010 – 2011 season, Turkish Airlines is the official sponsor of the basketball league, so expect to see a lot more of that bird. The 2011 logo is “inspired by two of the emblematic artists of the host city, Antoni Gaudi and Joan Miró.” Small press release here.

Thanks to Marc Nijborg for the tip.

Entry Information

DATE: Jan.14.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Banco do Nordeste

Banco de Nordeste Logo, New

Servicing the northeast region of Brazil Banco do Nordeste is a government owned, public bank. Its new logo, designed by Sao Paulo-based Top Brands, features a Coqueiro (a coconut palm tree). A bit more on the new logo, in Portuguese, can be found here.

Thanks to Rafael Gondim for the tip.

Entry Information

DATE: Jan.13.2011|POSTED BY: Armin|CATEGORY: Finance The B-Side | COMMENTS:

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