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Matias Nadal

Matias Nadal Logo, Before and After

Matias Nadal is a music composer working in film, advertising, and television. Designed by Barcelona-based Rocío Martinavarro his name’s initials, MN, are rendered as the black keys of a keyboard piano, his main tool for expression. More applications at Rocío’s website.

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A B-Side BY Armin


Entertainment One

Entertainment One Logo, Before and After

Founded in 1973, and formerly known as E1 Entertainment, Entertainment One (also eOne) is a global distributor of music, film, and television programming. Its strategy is to “to build the leading international independent entertainment content ownership and distribution business which acquires films, television programs and music content and exploits these rights in all media throughout the world.” New logo designed by Toronto-based Parcel Design.

Thanks to Michael Scoular for the tip.

Entry Information

DATE: Feb.14.2011|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Big Fish Games

Big Fish Games Logo, Before and After

Founded in 2002 in Seattle, WA, Big Fish Games produces its own line of video games that can be played online or as an app on the iPhone and iPad. Their logo evolution came in the Summer of 2010, but that fish is too adorable and that type too chunky to leave un-posted. A bigger view and a shot of the sign installation after the jump.

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Entry Information

DATE: Feb.11.2011|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


LivingSocial

LivingSocial Logo, Before and After

Established in 2007, LivingSocial is a site that serves up daily deals — 50% off this, 25% off that, etc. — promoting social interaction between friends. In December it secured a $175-million-investment from Amazon. A new logo was introduced this week. You can see a detail of the icon over the “i” here.

Thanks to Kyle Hildebrant for the tip.

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DATE: Feb.10.2011|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Jetstream Freight Forwarding

Jetstream Logo, Before and After

Founded in 1997 in Seattle, WA, Jetstream Freight Forwarding specializes in transportation of perishable goods.

Thanks to Robert Bartlett for the tip.

Entry Information

DATE: Feb.09.2011|POSTED BY: Armin|CATEGORY: The B-Side Transportation | COMMENTS:

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Opinion BY Armin


The Creative Group

The Creative Group Logo, Before and After

Established in 1999, The Creative Group, a division of Robert Half International, is a recruiting and staffing agency specialized in the creative industry. Its new identity has been designed by San Francisco-based Hatch.

Thanks to Jason Alejandro for the tip.

Entry Information

DATE: Feb.08.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Zara

Zara Logo, Before and After

First launched in A Coruña, Galicia in Spain in 1975, Zara is a retailer of chic, semi affordable clothing for men, women, and kids with more than 1,400 stores in over 70 countries. The logo change has been spotted as early as June of 2010. Somebody please put the “A R” together a bit.

Thanks to Michael Tyznik for the tip.

Entry Information

DATE: Feb.04.2011|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

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A B-Side BY Armin


Yogurtland

Yogurtland Logo, Before and After

First opened in 2006 and headquartered in Anaheim, CA, Yogurtland is one of the many players in the self-serve frozen yogurt category and counts with about 100 locations in the U.S. and Japan. The new logo has been spotted as early as 2009, and it has just recently been updated on their website. A Flickr set of one of the locations with the new design can be seen here.

Thanks to Jeffrey Toye for the tip.

Entry Information

DATE: Feb.02.2011|POSTED BY: Armin|CATEGORY: Food The B-Side | COMMENTS:

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A B-Side BY Armin


Findus

Findus Logo, Before and After

Established in the early 1940s, Findus — name comes from Fruit Industries apparently — is a Swedish producer and distributor of frozen food products for consumer retail and wholesale foodservices. It operates in other European markets like France, the UK, and the in the Nordic countries, as well as in Thailand. The new identity was designed by Stockholm-based Pond. Press release in Swedish here. And, yes, the logo is supposed to be a flag.

Thanks to Simon Wennberg for the tip.

Entry Information

DATE: Feb.01.2011|POSTED BY: Armin|CATEGORY: Food The B-Side | COMMENTS:

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A B-Side BY Armin


Vietnam

Vietnam Logo, New

The result of a contest organized by the Vietnam Administration of Tourism and the Viettime Media Company, this new logo for, well, Vietnam was designed by Cowan Vietnam Company. Story here.

Thanks to JJ for the tip.

Entry Information

DATE: Jan.31.2011|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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