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A B-Side BY lauren


Vivint

Vivint

Alarm Security Solutions, Inc., one of the largest security and home services companies, has recently launched new products and services under the name Vivint. And what does “Vivint” mean? Well: “it combines the words ‘vive,’ meaning to live, and ‘intelligent.’

Thanks to Dave Nagy for the tip.

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DATE: Mar.07.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY lauren


The Arc

The Arc

Among the 10 largest charitable organizations in the US, The Arc recently launched a new brand today in its efforts to “build upon a 60-year history of promoting and protecting the human rights of people with intellectual and developmental disabilities.” The launch of The Arc’s new brand coincides with the beginning of National Developmental Disabilities Awareness Month. New logo designed by New York-based CoreBrand.

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DATE: Mar.04.2011|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

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A B-Side BY lauren


Hilton

Hilton

Since its founding 90 years ago in Cisco, Texas, Hilton Hotels & Resorts (formerly Hilton Hotels) has developed over 3,600 hotels in 81 countries. In a press release, a representative states, “Our name and core mark are both recognizable and incredibly powerful. This evolution reflects the modern style and world-class resorts that define our brand today.”

Thanks to Nicholas E. Carrier-Damon for the tip.

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DATE: Mar.02.2011|POSTED BY: Armin|CATEGORY: Hospitality The B-Side | COMMENTS:

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A B-Side BY lauren


ProMedica

ProMedica

Established in 1986, ProMedica Health System is a non-profit healthcare organization based out of Toledo, OH whose network offers diagnostic, medical and surgical specialties for much of the region. New logo started appearing this month.

Thanks to Matt Rower for the tip.

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DATE: Mar.01.2011|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

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A B-Side BY lauren


Quirky

Quirky

Launched in 2009, Quirky is as CEO Ben Kaufman states, a “social product development” site. Their aim is to allow brilliant ideas from everyday people to be executed by a professionally trained design and development staff.

Thanks to Ian for the tip.

Entry Information

DATE: Feb.28.2011|POSTED BY: Armin|CATEGORY: Development The B-Side | COMMENTS:

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A B-Side BY lauren


Monsoon

Monsoon

Founded in 1973, London-based women’s retailer Monsoon, who hold almost 133 stores across the UK, has recently revamped their identity.

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DATE: Feb.25.2011|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

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A B-Side BY lauren


Puerto Vallarta

Puerto Vallarta

Puerto Vallarta, on a beautiful beach on the Pacific Ocean and Mexico�s second largest tourist destination, has recently undergone a repositioning in response to the changing face of tourism to Mexico. Designed by Puerto Vallarta based Mijo! Brands, “The new identity communicates the attributes which the destination promotes to differentiate itself from a growing list of national destinations competing for a diminishing market share.”

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DATE: Feb.23.2011|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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A B-Side BY Armin


RockMelt

RockMelt Logo, New

Rockmelt is a new web browser that integrates social networking with all the amenities of a modern browser. Rockmelt is backed by the venture firm of Marc Andressen, he of Netscape co-founding fame.

Via @WolffOlins.

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DATE: Feb.22.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Canadian Opera Company

Canadian Opera Company Logo, Before and After

Established in 1950 as Royal Conservatory Opera Company and renamed Canadian Opera Company in 1997, the COC is the largest opera company in Canada. The old logo reflected its new home at The Four Seasons Centre where they started performing in 2006. The new logo was introduced in January, designed by Endeavour (who also designed the old logo).

Thanks to Robbie Raskin for the tip.

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DATE: Feb.21.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-Side BY Armin


Jet Cooper

Jet Cooper Logo, Before and After

Located in Toronto and established in 2009, Jet Cooper is a digital agency. Last year they worked with the fab letterers at Underware to redesign their wordmark. Check out how sexy it looks as an office sign.

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DATE: Feb.18.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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