Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration

A B-Side BY Armin


Charles Sturt University

Charles Sturt University Logo, Before and After

Established in 1989, Charles Sturt University has close to 36,000 students enrolled across various campuses in Australia. It offers undegraduate, graduate and postgraduate degrees and has a good offering of distance learning options. A new identity was released last month.

Thanks to Edward Kindred for the tip.

Entry Information

DATE: May.06.2011|POSTED BY: Armin|CATEGORY: Education The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Newsday

Newsday Logo, Before and After

Founded in 1940, Newsday is a local newspaper primarily serving Nassau and Suffolk counties and the New York City borough of Queens on Long Island, and it is a staple of the New York visual landscape. In March Newsday introduced a new logo, here is how it looks on the paper.

Thanks to Geoffrey Sorensen for the tip.

Entry Information

DATE: May.05.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Jakprints

Jakprints Logo, Before and After

Established in 1999 (I think), Jakprints is an online, one-stop shop for all possible full-color offset printing from stationery to collateral material to apparel and more. The new logo has been floating around since August of last year but it just recently made unto their website.

Thanks to Jeremiah Boncha for the tip.

Entry Information

DATE: May.04.2011|POSTED BY: Armin|CATEGORY: Graphics Industry The B-Side | COMMENTS:

---

TAGS: , ,

---



A B-Side BY Armin


The Dock at Montrose Beach

The Dock at Montrose

As an ex-Chicagoan I felt compelled to post this. Located on Montrose Beach, the largest beach along Lake Michigan in Chicago, The Dock at Montrose Beach is one of only three full service restaurants to be found along the coast of the city. Hanging by the lake is one of the most awesome things about Chicago, now it can be done from a nice patio deck enjoying fine food. Logo was designed by JL Murtaugh from no_grand. I generally don’t opine on the B-Side, but I just love the simplicity and childlike adorableness of this. A couple more logo configurations below or after the jump.

Continue reading this entry



Entry Information

DATE: May.03.2011|POSTED BY: Armin|CATEGORY: Hospitality The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Yellow Pages Association

Local Search Association Logo, Before and After

Originally founded in 1975 and known as the Yellow Pages Association, the newly named Local Search Association is the “largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers.” From the press release: “The Association’s new logo incorporates a clean and modern design with a nod to the strong connection advertisers and consumers have with the Yellow Pages’ iconic walking fingers. The fingers have been given a more movement-oriented touch and dropped into the Local Search Association name, signifying Yellow Pages’ integral role as part of local search.” Brand launch video below (or after the jump).

Continue reading this entry



Entry Information

DATE: May.02.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


AVOS

Avos Logo, New

AVOS is a “new Internet company” launched by Chad Hurley and Steve Chen, co-founders of YouTube (now owned by Google after a $1.76 billion purchase). AVOS has recently made big news as they have just acquired Delicious, the “leading social bookmarking service for saving, sharing, and discovering web bookmarks”. The AVOS wordmark is composed of two different typefaces: Brandon Grotesque for the “A” and “V” (the “V” is turned upside down to make the “A”) and Plau for the “OS”. Yup, weird. But none of us are billionaires, so what do we know?

Entry Information

DATE: Apr.29.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

---

TAGS: ,

---



A B-Side BY Armin


Ten Days on the Island

Ten Days Logo, New

Ten Days on the Island is Tasmania’s state-wide biennial multi art-form festival, featuring theatre, dance, visual arts, music, film, opera, and literature in indoor and outdoor venues. The identity and materials for the event have been designed by Sydney-based Toko. I chose to show the application rather than the logo in the header image because it’s in the application that this identity really stands out.

Entry Information

DATE: Apr.28.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Youth Service America

YSA Logo, Before and After

Founded in 1986, Youth Service America (YSA) “improves communities by increasing the number and the diversity of young people, ages 5-25, serving in substantive roles.” Their goals are to “Educate youth, teachers, community organizations, media, and public officials in the power of youth as problem solvers.” and “Engage children and youth as volunteers, as academic achievers, and as community leaders.” A new identity has been created by Redding, CT-based Alexander Isley Inc.. More on the new identity here.

Entry Information

DATE: Apr.26.2011|POSTED BY: Armin|CATEGORY: Non-Profit The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Ebony

Ebony Logo, Before and After

First published in 1945, Ebony magazine “profiles successful African-American role models; discusses the issues that our community faces today; goes one-on-one with the hottest celebrities and community leaders; and brings you tips on career, relationships, health, parenting, personal finance and much more.” Earlier this month the magazine introduced a cover to cover redesign, including the logo, all done internally. For a full look at the redesign cover and interiors see here.

Thanks to Craig Brimm for the tip.

Entry Information

DATE: Apr.25.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


St. Petersburg/Clearwater

St. Petersburg/Clearwater Logo, Before and After

St. Petersburg/Clearwater is, as the name implies, a small region in Florida encompassing the area of and between the cities of St. Petersburg and Clearwater, featuring lovely beaches, resorts, and weather. In March a new identity designed by Pentagram was introduced.

Entry Information

DATE: Apr.21.2011|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

--- ---



Recent Comments --- Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---