A B-Side BY Armin

Nationaltheater Mannheim

Established in 1957, in its current form and building, Nationaltheater Mannheim (National Theatre Mannheim) is a performance center for opera, ballet, and theater in Mannheim, Germany. A new identity has been designed by Munich-based Anzinger Wüschner Rasp. Not a lot of story. A cover featuring the new identity shown below (or after the jump).

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A B-Side BY Armin

Hershey’s Kisses

Introduced in 1907, Hershey’s Kisses are delicious even though their ratio of time-it-takes-to-open to time-it-takes-to-eat isn’t very good. No idea when or why, but there is a new logo floating around. A less flattering version below (or after the jump).

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A B-Side BY Armin

Global Parts

Established in 2004, Global Parts is a Georgia-based “supplier of brand new repair parts, maintenance items and accessories for the heavy duty truck and trailer industry.” They introduced a new logo this month. Designed in-house the logo is explained thusly: “Out of the 9 trucks represented, the red truck represents our company bringing the product to our consumers, thus empowering them keep their business running throughout the U.S. and the world. The mark is bold enough stand apart, and simple enough to put any product image with it.” Man, how bad was the old logo?!

A B-Side BY Armin

ESPN Monday Night Football

ESPN Monday Night Football needs little introduction: It’s the NFL on Monday nights on ESPN. Designed in-house by ESPN Creative Services the new look “was designed with a sculpted framework that adds strength. The color red dominates the palette, and the stadium lights around ESPN illuminate the badge and exemplify that MNF is in primetime. Metal, rubber and pigskin textures also add tactility.” Bigger view below (or after the jump). More story here.

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Nebraska Book Company

Established in 1915, the Nebraska Book Company is a national distributor of textbooks for universities and operates over 280 campus bookstores around the U.S. Working with Kansas City, MO-based Nathaniel Cooper Creative the company has rebranded to Neebo (plenty of applications at this link).

Opinion BY Armin

Manymoon

Manymoon is a cloud application that adds all kinds of task management functionalities to, and integrates with, Google applications. It was recently acquired by Salesforce.com.

Thanks to Austin Bales for the tip.

A B-Side BY Armin

Urban Institute for Contemporary Arts

Founded in 1977, the Urban Institute for Contemporary Arts (UICA) is Michigan’s largest contemporary arts center. “We created something that would be long lasting, accessible, graphic, and bold — without being obviously artsy. […] And just as many new experiences challenge us at first glance the cropped typography makes us slightly uncomfortable while giving a nod to all things new that are emerging within our organization.” The new identity was designed by Grand Rapids, MI-based Peopledesign. You can see more applications here and read more about it here. Video of the logo transformation below (or after the jump).

Thanks to Michael Karlesky for the tip.

Opinion BY Armin

Cerner

Established in 1979, Cerner is an IT service provider specializing in the healthcare industry or, in their words, they “optimize processes for health care organizations ranging from single-doctor practices to entire countries, for the pharmaceutical and medical device industries, and for the field of health care as a whole.” Cerner recently updated its logo and has this to say about it: “The bars now flow smoothly out of the ‘C’, conveying that Cerner is collaborating with all stakeholders in health, from professionals to individuals, to change the way we all think about health.” A bit more where that came from here.

Thanks to Shane Adams for first tip.

A B-Side BY Armin

Preservation Alliance of Minnesota

Established in 1981, the Preservation Alliance of Minnesota is a nonprofit organization “advocating for the preservation of Minnesota’s historic resources.” Its original logo, we are told, was not crystal clear what it was. What it was: a drawing from a terra cotta tile on the Saint Paul Building in Saint Paul, Minnesota, one of the first buildings that the Preservation Alliance of Minnesota held an easement on. A new, much clearer logo, was introduced earlier this year. Press release here.

Opinion BY Clinton Duncan

Acer

Acer, as you’re probably aware, is a Taiwanese computer and electronics manufacturer, making everything from desktop and laptop PCs, PDAs, storage devices, smartphones and… well you get it. What you may not know, is they are the global number two PC maker, behind HP and in front of Dell. They recently updated their rather odd looking pine green logo to a less odd, more “consumer friendly yet technological” lime green logotype in their push to be ‘more like Apple’. Financial Times has the story. Below (or after the jump) you can see the progression over the years, with the latest iteration definitely the best yet.

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