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Koning & Hartman

Koning & Hartman Logo, Before and After

Established in 2005, Koning & Hartman is a Dutch business-to-business provider of telecommunication services. New logo introduced back in April. No further info.

Thanks to Maarten Heijmerink for the tip.

Entry Information

DATE: Aug.26.2011|POSTED BY: Armin|CATEGORY: Telecom The B-Side | COMMENTS:

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A B-Side BY Armin


OneMain Financial

OneMain Financial Logo, Before and After

OneMain Financial is the new name for the former CitiFinancial, Citibank’s consumer-finance business as it prepares to sell that division. More story here.

Thanks to Robert Tommy Ward for the tip.

Entry Information

DATE: Aug.24.2011|POSTED BY: Armin|CATEGORY: Finance The B-Side | COMMENTS:

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A B-Side BY Armin


Psion

Psion Logo, Before and After

Established in 1980, Psion is a London-based manufacturer of rugged mobile computing solutions and devices. Way back in January they introduced a new look designed by the London office of Futurebrand. Explanation here. Detail and groovy animation below (or after the jump).

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DATE: Aug.23.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


The Center for Contemporary Art

The Center for Contemporary Art Logo, Before and After

Established in 1970 as the Somerset Art Association founded in Bernardsville, NJ, The Center for Contemporary Art, as it has been known since 2010, is a nonprofit organization devoted to “study, experience and create the multiple languages of the visual arts”. The new logo has been designed by Tom Browne.

Entry Information

DATE: Aug.22.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-Side BY Armin


JayneMax

JayneMaxLogo, Before and After

JayneMax is a collection of luxury handbags growing in popularity, they made a cameo in Ugly Betty, and have opened more than a dozen stores recently. New logo designed by Brand Navigation.

Entry Information

DATE: Aug.19.2011|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


Southern Illinois University Carbondale

SIU Logo, Before and After

Established in 1869, Southern Illinois University Carbondale, a public higher education institution, has more than 20,000 total enrolled students. Earlier this month they introduced a new identity designed by Chicago, IL-based Lipman Hearne. A page dedicated to the new branding is here.

Thanks to Dan Reedy for first tip.

Entry Information

DATE: Aug.18.2011|POSTED BY: Armin|CATEGORY: Education The B-Side | COMMENTS:

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A B-Side BY Armin


Bot Water

Bot Water Bottle, Before and After

Introduced in 2007 as a kid’s beverage, bot is a line of “enhanced, flavored water.” The beverages have now been rebooted for an adult costumer base. The redesign was done by Boulder, CO-based TDA_Boulder. Detail of the new bottles below (or after the jump).

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Entry Information

DATE: Aug.17.2011|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


Famous Idaho Potato Bowl

Famous Idaho Potato Bowl Logo, Before and After

Formerly known as the Humanitarian Bowl, an NCAA football game that features “a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC)” and is the longest-running outdoor cold-weather Bowl, played since 1997. The Idaho Potato Commission has signed a six-year naming rights deal to sponsor the bowl and it follows “the tradition of commodity-named bowl games with connections to a state’s top agricultural export.” (i.e., the Orange Bowl, Sugar Bowl and Cotton Bowl). But let’s be honest here, this is on Brand New because I have always wanted to post a logo that is a potato-colored football covered with sour cream and chives. Press release here.

Thanks to Noah Rothschild for the tip.

Entry Information

DATE: Aug.16.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Hero MotoCorp

Hero Honda Logo, Before and After

Established in 1984 as a partnership between Japan’s Honda and India’s Hero Group, Hero Honda has grown to be the largest manufacturer and seller of motorcycles in India. This month, with Hero taking over the whole business, the company was renamed Hero MotoCorp. The new logo has been designed by Wolff Olins. Story here.

Entry Information

DATE: Aug.15.2011|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


National Railway Museum

Montreal Impact Logo, Before and After

Opened in 1975, the National Railway Museum features “over 300 years of railway history and its collections include over 100 locomotives, some 250 items of rolling stock and thousands of other objects — from posters and tickets to uniforms and silverware.” It has two locations in the UK, one in York and the other in Shildon. The new identity was designed by Thompson Brand Partners. Creative Review has a bit more story and images.

Thanks to Cody Pate for the tip.

Entry Information

DATE: Aug.12.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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