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A B-Side BY Armin


Queen Elizabeth Prize for Engineering

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DATE: Mar.08.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-side BY Armin


Belfius

Belfius Logo, Before and After

Dexia Group, a financial institution in Belgium that had a bad 2011, recently announced that its consumer banking operations purchased by the Belgian federal government would be relaunched as Belfius. Story, in French, here. The new logo was designed by Brussels-based Hoet&Hoet.

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DATE: Mar.07.2012|POSTED BY: Armin|CATEGORY: Finance The B-Side | COMMENTS:

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A B-Side BY Armin


Panchero’s Mexican Grill

Panchero's Mexican Grill

Established in 1992, Panchero’s Mexican Grill is a fast-casual Tex-Mex restaurant chain with 50 locations across the U.S. with plans to open 65 new franchises by end of 2013. All those potential burritos — rolled with tortillas handmade on the spot — need to attract franchisers so a new identity has been designed by Madiscon, WI-based Planet Propaganda. More story here. A secondary badge is shown below (or after the jump).

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DATE: Mar.06.2012|POSTED BY: Armin|CATEGORY: Restaurant The B-Side | COMMENTS:

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A B-Side BY Armin


Follow-Up: Meebo

Meebo Follow-Up

Back in January we reported on the redesign of Meebo and now we have an adorable follow-up on the “bumps” that appear after the logo, which transform into two characters called “Mee” and “Bo” brought to life by Meebo’s own designer Leslye Smith. Shown below (or after the jump). Enjoy.

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DATE: Mar.05.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


IEG

IEG Logo, Before and After

Established more than 30 years ago (sorry couldn’t find an exact date), IEG helps some of the biggest companies make the best of their sponsorships. Earlier this year IEG introduced a new logo designed by IDEON. Stationery shot below (or after the jump).

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DATE: Mar.02.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


GoPago

GoPago Logo, Before and After

Established in 2009, GoPago is a merchant service that allows businesses and customers to complete purchases using their smartphone only, no credit cards needed. GoPago has made news for getting JPMorgan Chase to fund it handsomely. A new logo and name change from Pago to GoPago was introduced in February.

Thanks to Nelson Vassalo for the tip.

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DATE: Mar.01.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-side BY Armin


Direct Line Group

Direct Line Group Logo, Before and After

Originally part of Royal Bank of Scotland, RBS Insurance, a UK-based insurance group that owns the Direct Line, Churchill, Privilege and Green Flag brands will be divested and reorganized as Direct Line Group. Story here. Detail of the icon below (or after the jump).

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DATE: Feb.29.2012|POSTED BY: Armin|CATEGORY: Insurance The B-Side | COMMENTS:

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A B-Side BY Armin


Turkish Basketball Federation

Turkish Basketball Federation Logo, Before and After

Established in 1959, the Turkish Basketball Federation is the governing body of basketball in Turkey. Earlier this month TBF introduced a new identity designed by Wakefiled, UK-based Our Agency. Story here. Full brand manual here.

Thanks to Günes Ülker for the tip.

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DATE: Feb.28.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


People’s Harvest

People's Harvest Logo, New

Recently launched, People’s Harvest is a supplier of local produce in Petaluma, CA, helping local institutions like schools or hospitals provide fresh and local produce. It’s not a big company or anything, but it has the most adorable tractor logo ever. Identity designed by CDA. Identity applications here and logo detail below (or after the jump).

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DATE: Feb.27.2012|POSTED BY: Armin|CATEGORY: Food The B-Side | COMMENTS:

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A B-Side BY Armin


Procurian

Procurian Logo, Before and After

Established in 1992, Procurian (formerly ICG Commerce) is a specialist in comprehensive procurement solutions to airlines, consumer products, telecommunications, retail, manufacturing, high tech, and healthcare industries. Last week they announced their name change and introduced a new logo. Press release here.

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DATE: Feb.24.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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