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A B-Side BY Armin


Boundary

Boundary Logo, New

Launched late last year, Boundary “enables operations teams to measure and analyze network traffic in any cloud infrastructure” with what looks like some groovy charts and stuff. The logo was designed in-house by Stephen Boak who shares his process here.

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DATE: Mar.22.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Children’s Museum of the Arts

CMA Logo, Before and After

Founded in 1988, the Children’s Museum of the Arts (CMA) in New York provides exhibits, classes, and other programs. Late last year, with the move to a new space, CMA introduced a new logo designed by Base. Bigger view and different logo iterations below (or after the jump).

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DATE: Mar.21.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-Side BY Armin


Kaleida Health

Kaleida Health Logo, Before and After

Established in 1998, Kaleida Health is the largest non-profit health care provider in Western New York with five different hospitals in its network. In February it introduced a new logo designed by Buffalo, NY-based The Martin Group. Story here.

Thanks to Brad Loliger for the tip.

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DATE: Mar.20.2012|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

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A B-Side BY Armin


Saint Paul University

Saint Paul University Logo, Before and After

Established in 1965, Saint Paul University (Université Saint-Paul in French) is a Catholic and bilingual (French/English) institution in Ottawa, Ontario, Canada with less than 1,000 students. A new logo was introduced recently. Promo campaign video below (or after the jump).

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DATE: Mar.19.2012|POSTED BY: Armin|CATEGORY: Education The B-Side | COMMENTS:

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A B-Side BY Armin


Simmons Bedding Company

Simmons Logo, Before and After

Established in 1870, Simmons Bedding Company is one of the most well-known mattress producers, manufacturing an assortment of different mattresses. They introduced a new logo in January and are a planning their first big ad campaign. Story here. Review: OMG, really? From bad to bad-erer.

Thanks to James I. Bowie for the tip.

Entry Information

DATE: Mar.16.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


Kolkata Knight Riders

Kolkata Knight Riders Logo, Before and After

Founded in 2008, the Kolkata Knight Riders are the Kolkata cricket team in the Indian Premier League. The team is part-owned by Bollywood superstar Shahrukh Khan, who helped unveil the new logo in a smoke-machine powered press event, shown below (or after the jump).

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DATE: Mar.15.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Maxis

Maxis Logo, Before and After

Founded in 1987 and purchased by Electronic Arts in 1997, Maxis is a video game developer best known for creating SimCity, The Sims, and Spore. With the recent launch of the latest SimCity a revised logo for Maxis was introduced. Bigger view of the logo, and its killer bevels, below (or after the jump).

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DATE: Mar.14.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Post Foods

4music Logo, Before and After

Established in 1897, Post Foods is a manufacturer, marketer and distributor of branded ready-to-eat cereals like Honeycomb, Pebblers, and Golden Crisp, along with their own branded Bran Flakes and Raisin Bran, and others. A revised logo has recently appeared on their website and commercials.

Thanks to Tom Culton for the tip.

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DATE: Mar.13.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


4Music

4music Logo, Before and After

Launched in 2008, 4Music is a music and entertainment channel in the UK and is part of the Channel 4 network. This March they introduced a new logo designed in-house. Story here and a sample of the new idents below here (sorry, embedded is disabled).

Thanks to Tom Culton for the tip.

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DATE: Mar.12.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Kansas City Convention & Visitors Association

Kansas City Convention & Visitors Association Logo, Before and After

Established in 1966, the Kansas City Convention & Visitors Association “markets the Greater Kansas City area as a favored destination for visitors and conventions.” They recently introduced a new identity designed by Kansas City, MO-based Willoughby Design. Identity applications here and a pretty scary launch video — which I am guessing was not done by Willoughby Design — below (or after the jump).

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Entry Information

DATE: Mar.09.2012|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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