A B-Side BY Armin

Ipro

About: (Est. 1989) “Ipro is a global leader in the development of advanced software solutions used by legal professionals to streamline the discovery process. Ipro’s worldwide network of corporations, law firms, government agencies, and legal service providers rely on Ipro’s Enterprise platform to organize, review, process, and produce litigation data of vast sizes and complexity levels more efficiently and cost-effectively than ever before.”

Design by: N/A.

Ed.’s Notes: Posted mainly because we need a front-runner to Worst B-Side of the year. We could also award the “before” logo an honorary Worst Of.

Relevant links: Press release.

Select quote: “Ipro’s former logo, a blue diamond signifying the company’s longstanding history, will be replaced on all collateral moving forward with a fresher, more colorful image. The three distinct colors and shapes coming together into one spherical design represent not only the integration of Ipro’s three flagship products but the synergy that must exist between the three primary verticals of the electronic discovery: the law firm, the corporation, and the legal service provider.”

Thanks to James I. Bowie for the tip.

A B-Side BY Armin

Entropic

About: (Est. 2001) “Entropic is a world leader in semiconductor solutions for the connected home. The Company transforms how traditional HDTV broadcast and IP-based streaming video content is seamlessly, reliably, and securely delivered, processed, and distributed into and throughout the home. Entropic’s next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Connectivity solutions enable Pay-TV operators to offer consumers more captivating whole-home entertainment experiences by transforming the way digital entertainment is delivered, connected and consumed — in the home and on the go”

Design by: Promar Designs.

Ed.’s Notes: You know what they say: once a swoosh, always a swoosh. Detail view and epically-scored logo introduction video below (or after the jump).

Relevant links: Press release.

Select quote: “The corporate logo has been modernized to reflect the newly integrated Company, yet maintains the integrity of key elements within its original logo such as the curved symbol, which is illustrative of the entropy curve from which the Company’s name is derived. The new logo adds dimension and motion to the previous logo symbol, reflecting the Company’s ability to move video and other multimedia content into and throughout the home and on the go.”

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A B-Side BY Armin

Quadrigam

About: (Est. 2010, formerly Impure) “Quadigram is the solution for any individual or organization that works intensively with information. Quadrigram enables you to prototype and share ideas with your data rapidly as well as produce compelling solutions in the forms of interactive visualizations, animations or dashboards.”

Design by: Brava Buero.

Ed.’s Notes: The logo is some kind of chart-turned-book thing. Is nice. Logo animation and detail of book thing below (or after the jump).

Relevant links: Brava Buero case study. Quadrigam launch blog post.

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A B-Side BY Armin

TDS

About: (Est. 1989, Dublin) “TDS (Time Data Security) Ltd are leading specialists in the areas of integrated Security Systems and Smart Card deployments.”

Design by: RichardsDee.

Ed.’s Notes: Really liking the icon for this; Big Brother-ish but cool. Sample application image below (or after the jump) and a few more at the links below.

Relevant links: RichardsDee case study. TDS press release (PDF).

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A B-Side BY Armin

Rockmelt

About: (Est. 2009) “Rockmelt is providing a fundamentally better Web experience by re-imagining the browser around how you use the internet today.”

Design by: N/A.

Ed.’s Notes: We covered Rockmelt’s logo back in 2011. I liked the end-of-the-world look to it. Bigger view of the logo below (or AtJ).

Relevant links: Detailed blog post from Rockmelt about the change.

Select quote: “The final concept started conceptually as a mobius strip, to represent the endless path you could take through the Internet. (Yes, we know a mobius strip is supposed to be connected, but that was gonna be really hard to pull off unless we changed our name to Bockmelt.)”

Thanks to Christopher Jones for the tip.

A B-Side BY Armin

Deluxe

About: (Est. 1915) “Deluxe lives at the intersection of artistry and technology and is the industry’s leading provider of digital media & entertainment services. We make, move, manage and monetize content for the film, television, and advertising industries providing world-class talent and technology innovation with well-known sub-brands: Beast, Company 3, Filmcore, MediaVu and Method Studios.”

Design by: Futurebrand

Ed.’s Notes: No relevant link, so a few applications and video in this post.

Relevant links: N/A.

Provided quote: “Wanting to integrate is diverse holdings under one brand, reflect a transition from analog to digital and signal its shift away from one-off sales to enterprise service agreements, Deluxe partnered with FutureBrand in 2011 to create a new brand story, architecture and modernized visual identity.”

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A B-Side BY Armin

Polar Mobile

About: (Est. 2007) Polar Mobile is a “leading software solutions provider for media companies, with hundreds of customers in over a dozen countries. […] We help publishers better reach their audiences through all connected devices with a vision to transform the media industry with software.”

Design by: In-house in collaboration with Raja Sandhu.

Ed.’s Notes: Previous logo was result of 99designs.com competition. New logo has no polar-ness, discuss.

Relevant links: Polar Mobile Blog Post.

Thanks to John Leschinski for the tip.

A B-Side BY Armin

Big Commerce

Launched in 2009, Big Commerce is an SAAS (Software As A Service) that allows its 25,000 users to create full-featured online stores. In July, they announced a new logo and new look for their website. Story here.

Thanks to Ethan Whaley for the tip.

A B-Side BY Armin

SketchUp

Released in 2000, SketchUp is an easy-to-use 3D modeling tool available for free (and as a pro-version) that became quite popular under the ownership of Google starting in 2006. This past April, SketchUp was purchased by Trimble and now with a new release a new logo has been introduced that sheds its Google past. More details and insight into the logo here.

Thanks to Phillip McKeown for the tip.

Opinion BY Armin

Why Microsoft Got its Logo Right

More than my typical introduction that establishes who and what the company, organization, product, or service is because we all pretty much know who and what Microsoft is — those who don’t please step off the internet — we can pick up right in 2012 where Microsoft has almost completed a, if not 360 180, at the very least 27090-degree shift of both the quality of its hardware and software and the way it visually presents itself. This year has seen a full immersion into Microsoft’s now publicly catchy Metro design philosophy that favors flat colors, light sans serif usage, and user interface elements on a grid — an approach that is hard to be in disagreement with as it saves us from the 1980s, 90s, and early 00s Microsoft design philosophy which never get an official name, but let’s just call it Hideous. With the upcoming launch of a new Windows operating system as well as a completely revamped Office and on the heels of what has arguably been their sexiest product launch ever with its Surface tablet, Microsoft made its biggest move yesterday, with the introduction of the new logo, to transform its identity and its perception among consumers. The new logo was designed internally but is reflective of the involvement of outside consultancies that have been helping Microsoft reshape many of its brand touchpoints.

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