Exhibition Catalogue for Wesfarmers Limited by Bronwyn Rogers Design Studio

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CLIENT

Wes­farm­ers lim­it­ed hous­es the pre­em­i­nent cor­po­rate col­lec­tions of Aus­tralian Art and reflects the vision of suc­ces­sive Wes­farm­ers Man­ag­ing Direc­tors in devel­op­ing, sup­port­ing, and shar­ing such a major artis­tic resource with the wider community.

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BRIEF

The Lumi­nous World exhi­bi­tion brings togeth­er over 50 dif­fer­ent artists’ con­tem­po­rary works from the Wes­farm­ers Col­lec­tion of Aus­tralian Art in a con­ver­sa­tion about light or the absence of. There were many ref­er­ences to celes­tial bod­ies with­in the exhibition—the chal­lenge was to rep­re­sent the ephemer­al qual­i­ty of light and bring the eclec­tic exhi­bi­tion togeth­er as a coher­ent whole with­out over­pow­er­ing the artwork.

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APPROACH

A typo­graph­ic solu­tion was devel­oped using the con­cept of stars sparkling in the sky, as this best rep­re­sent­ed light and dark simul­ta­ne­ous­ly. A range of reflec­tive fin­ish­es such as metal­lic inks, foil­ing, var­nish­es, and gilt edg­ing were employed through­out to play with light. Diag­o­nal lines were used to rep­re­sent light beams which then morph into geo­met­ric star pat­terns. These pat­terns were then print­ed with sub­tle clear var­nish­es, only to reveal them­selves on cer­tain angles when catch­ing the light.