CATEGORY

Offset

RANK

Best of Show
+
Best of Category


PRODUCTION DETAILS

Quantity

510

Page Count

368

Number of Colors

Cover CMYK
Interior 1

Binding

Perfect bound sewn

Dimensions

5.71 × 8.46 × 1.57

Paper Stock

Munken Pure, 150gr/m2

Special Techniques

Silkscreen
Overall thermal


TAGS

, , , , , ,


LINKS

bruketa-zinic.com
printcerovski.com
adris.hr/eng

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CLIENT

Adris Group d.d. is made up of two strate­gic busi­ness units: tobacco and tourism. The busi­ness strat­egy of Adris Group—to be first, bet­ter and dif­fer­ent—is the basis on which their mis­sion and vision state­ments were cre­ated: fur­ther devel­op­ment of oper­a­tions, and con­tin­ued expan­sion on the national and regional mar­kets in order to remain one of the lead­ing regional companies.


BRIEF

To dis­play ten short per­sonal sto­ries in which workers/stockholders share their view of the past, present, and future of Adris Group and how the firm impacts their lives.


APPROACH

Good things grow in good hands.” Adris Group is a com­pany owned by its employ­ees and that is one of the rea­sons for its growth despite the reces­sion. Adris Group’s annual report titled “In good hands” reveals a green flo­ral tex­ture when exposed to the heat of the hands, thus metaphor­i­cally show­ing that hands can achieve what­ever they want to. The spe­cially cal­i­brated thermo ink that was used on the cover was also used on inter­nal illustrations.

PRODUCTION LESSONS

One chal­lenge was engrav­ing the text “In good hands” on text block—it turned out to be pretty tricky until the proper set­tings for the machines were dis­cov­ered. A big pro­duc­tion prob­lem was the chem­i­cal reac­tion between the mate­r­ial printed with off­set tech­nol­ogy and the one printed with thermo ink. Most of the prints light­ened to the extent that the color was too bright to per­ceive the flo­ral tex­ture. Why it came to that is a mys­tery to this day. Print­ing was repeated and the amount required for pub­lish­ing was fully achieved.

Judge’s Com­ments
Every­body in design loves a good gimmick—a good gim­mick is worth a thou­sand words. This is a medium that com­mu­ni­cates in ways NOT pro­vided by the writ­ten word. So, when a corny idea like a heat sen­si­tive mate­r­ial used to act as a metaphor for the “hands-on” expe­ri­ence of this com­pany is used—it WORKS. Some­times the sim­plest idea—no mat­ter how clichéd—can be the best idea. — Art Chantry

The Adris Annual Report by Bruketa & Zinic has earned every word of the title, Best of Show. It is truly an exam­ple of the great things that can hap­pen when a mix of clever con­cept, thought­ful design, and pro­duc­tion prowess are in per­fect syn­chronic­ity. This piece is really about the details. All of the design dis­ci­plines are expertly on dis­play in this piece. Mas­ter­fully set text is beau­ti­fully bal­anced against the sim­ple and evoca­tive illus­tra­tions. The bril­liantly applied ther­mochro­matic spe­cialty ink, per­fectly rein­forces the con­cept that hands can change any­thing. Even the blind stamp­ing on the book’s edge showed great atten­tion to detail. This is an excep­tion­ally engag­ing piece. — David Dodde

The craft on this project was amaz­ing. It was super tac­tile and just had to be touched to really unlock all of the great things about it (heat sen­si­tive inks, super heavy book, etc)—also the illus­tra­tions were very well done and really fresh feeling—not forced. Every page was engaging—even on a book that was sooooo many pages. — Pum Lefebure

This piece takes the tra­di­tional idea of the Annual Report and throws it out the win­dow. This is a finely bound book wor­thy of proud dis­play on your liv­ing room shelf. There is an inter­est­ing use of ther­mal ink on the cover and some inte­rior images which change color when heated by your hands, but what I find most cap­ti­vat­ing are the beau­ti­ful illus­tra­tions and hand­some type and lay­out. Oh, and you can’t for­get the title carved into the edge of the pages! — brad murph

The Best of Show Annual Report for the Adris Group blows my mind. I haven’t designed an annual report in years but I still do a lot of cor­po­rate work. The fact that an annual report, basi­cally a piece of insti­tu­tional print col­lat­eral, could make it through the cor­po­rate, design-by-committee approval process and still end up this beau­ti­ful and con­cep­tu­ally rich is remark­able. I have to hand it to Bruketa & Zinic and the Adris Group. — DJ Stout

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