Business Card and Postcards for/by Elana Schlenker

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CLIENT

Elana Schlenker is a designer and art director based in Brooklyn, NY, who specializes in publication and print design.

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BRIEF

I set out to create an upbeat holiday mailer and business card that reflected my love for color and my attention to detail and form.

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APPROACH

By using a rainbow foil stamp with a gradation much larger than the print area on my business cards, I was able to create a series of cards in varied color combinations without incurring additional printing costs. To offset the slick foil stamping I selected a tactile gray board. This resulted in a final product that is eye-catching but not fussy—much like my own work.

PRODUCTION LESSONSSourcing of the gray board took much longer than expected. I was surprised to learn that this color board is available in a limited number of weights (all of which are very heavy). Chipboard is available in much thinner weights, but is typically brown in color. I also learned that rainbow foil is awesome! I think the printer did, too. Everyone involved was pleasantly surprised by the results.