CATEGORY

Foil Stamp

RANK


PRODUCTION DETAILS

Quantity

500

Page Count

Number of Colors

Special Techniques

Foil stamp, Crown Roll Leaf Holographic pattern 757-100
Duplex

Binding

Dimensions

Business card 3.5 × 2
Note sheet 5.5 × 7.5

Paper Stock

Neenah Astrobright, Celestial Blue, Venus Violet, Terra Green, Lift-Off Lemon, 65lb cover


DESIGN CREDITS

Jessica Fleischmann


PRODUCTION CREDITS

Foil Specialist

Dave Ritchie

Director of Business Development

Frank Mccaffer II


TAGS

, , , , , , ,


LINKS

Tangle
Still Room
Maskell Graphics

Business Card and Note Sheet for Tangle by Still Room
Business Card and Note Sheet for Tangle by Still Room


CLIENT

Tangle is a brother-and-sister small property developer. The brother is a Los Angeles, CA-based architect who specializes in small dwellings; the sister is a Seattle, WA-based copywriter. Together they have a sense of adventure and lightness and they are a team of incredibly efficient hard workers.


BRIEF

Tangle wanted a logo, shared business cards, and note sheets that were clean, modern, playful, and unexpected. Their audience is, first, themselves; second, bankers and potential backers; and, third, design and development colleagues.


APPROACH

Tangle surprised me by embracing the most ornate type, bright paper, and wild foil proposed—which is in keeping with Tangle’s mission of creating unexpected spaces. A single card serves both partners, with balanced hierarchy between them, where the card flips either way, depending on who’s giving the card. The cards are laminated in pairs of similar colors: blue with violet, yellow with green. The note sheet adapts the slash of the card so that each user can write in the part by their name, thus allowing for interesting compositions in each use.




PRODUCTION LESSONSFoil comes on different substrates. We ordered samples of several foils on several substrates to test what would stick and release best on the uncoated paper. We learned that even different colors of the same stock behaved differently.

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