CATEGORY

Foil Stamp

RANK


PRODUCTION DETAILS

Quantity

Business card 500
Postcard 250

Page Count

Number of Colors

Special Techniques

Foil stamp, Crown Foil GB01-076F

Binding

Dimensions

Business card 3.5 × 2
Postcard 5 × 7

Paper Stock

Hollander's Davey Board, Gray, .060


PRODUCTION CREDITS

COO

Lee Zuniss


TAGS

, , , ,


LINKS

Elana Schlenker
Aldine

Business Card and Postcards for/by Elana Schlenker Business Card and Postcards for/by Elana Schlenker Business Card and Postcards for/by Elana Schlenker Business Card and Postcards for/by Elana Schlenker Business Card and Postcards for/by Elana Schlenker Business Card and Postcards for/by Elana Schlenker Business Card and Postcards for/by Elana Schlenker

CLIENT

Elana Schlenker is a designer and art director based in Brooklyn, NY, who specializes in publication and print design.


BRIEF

I set out to create an upbeat holiday mailer and business card that reflected my love for color and my attention to detail and form.


APPROACH

By using a rainbow foil stamp with a gradation much larger than the print area on my business cards, I was able to create a series of cards in varied color combinations without incurring additional printing costs. To offset the slick foil stamping I selected a tactile gray board. This resulted in a final product that is eye-catching but not fussy—much like my own work.

PRODUCTION LESSONSSourcing of the gray board took much longer than expected. I was surprised to learn that this color board is available in a limited number of weights (all of which are very heavy). Chipboard is available in much thinner weights, but is typically brown in color. I also learned that rainbow foil is awesome! I think the printer did, too. Everyone involved was pleasantly surprised by the results.

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