Stationery for Voxel Dot Net Inc. by Mark Pernice/Matic

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CLIENT

Vox­el is an Inter­na­tion­al web host­ing com­pa­ny head­quar­tered in New York, NY.

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APPROACH

We were approached by Vox­el to cre­ate a sta­tionery sys­tem that stood out amongst sub­stan­dard tech­nol­o­gy com­pa­nies and trade show throw­aways. The let­ter­head is print­ed on translu­cent paper. An opaque white was print­ed on the back to only show a translu­cent bor­der. The fold­er only uses a round blind emboss. And the mints are pack­aged in anti-sta­t­ic bags that are syn­ony­mous with tech­nol­o­gy services.

The letterhead was quite a challenge. The two colors were printed on the front but to ensure that laser toner would adhere to the paper we printed the white on the back. This proved very successful but we had to hit the white 2–3 times for it to be opaque enough. Designing borders on business cards is always scary because of the small size. Any cut a bit off is really noticeable—we had to send the first batch back because of this.