Business Card for Honor by RoAndCo Studio

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CLIENT

Hon­or is a high-end wom­en’s cloth­ing brand led by design­er Gio­van­na Ran­dall in New York, NY. With no detail left untouched, every aspect of the brand aims to deliv­er qual­i­ty and beau­ty. Hon­or trans­lates the 20th-cen­tu­ry her­itage of an old-world fash­ion ate­lier into a wear­able col­lec­tion that hon­ors both the past and present.

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APPROACH

In devel­op­ing Hon­or’s brand iden­ti­ty, we want­ed to cre­ate an ele­gant busi­ness card that dis­played Hon­or’s seal—signifying a guar­an­tee of qual­i­ty from fash­ion designer/owner Gio­van­na Randall—and Hon­or’s logo in gold foil. The busi­ness card fits per­fect­ly into an enve­lope lined with a full bleed red-orange color.

Using a copper die to achieve a detailed multilevel blind emboss required several rounds of tests. We were patient and stuck with it until we were able to achieve more details than excepted and the blind embossed seal turned out perfectly on both sides. The gold gilding made the cards slightly smaller than the trim size, so we had to account for this as the cards were to fit inside individual envelopes. We also had to increase the size of the business card slightly to meet the minimum size requirement for gilding.