CLIENT
ak design is the freelance design moniker for Amy Kitt, design director for Factory Design Labs in Denver, and Joshua DeWitt of Bellus Letterpress.
APPROACH
Mrs Eaves is a favorite font of ours, so designing a piece only with typography from that family sounded really fun—the triptych came from wanting to do a large piece, but having to constrain to the size of the press. Playing with all the different characters within the font allowed for some delicate pattern design, as well as some fun with silly sayings. Wanting the three pieces to work together as a set was interesting and fun to consider where the colors would line up, and how to join them with the patterns. The fluorescent ink provided a great pop of color and modern twist with toothy paper.
