CATEGORY

Logo and Identity Animations

LEVEL

Professional

RANK


DESIGN CREDITS

Designer

Leon Dijkstra


TAGS

, , , , ,


LINKS

COOEE
Tin Can


CLIENT

A Dutch pro­duc­tion com­pany that focuses on the devel­op­ment and pro­duc­tion of for­mats in the field of tele­vi­sion, brand­ing, online, and events. They believe that (branded) con­tent is a base to develop a sub­se­quent for­mat in order to make use of the appro­pri­ate media.


BRIEF

Cre­ate a visual iden­tity that rep­re­sents their vision and is unique from their com­peti­tors. Besides that, the iden­tity needed to be flex­i­ble and applic­a­ble to the dif­fer­ent media. They wanted to have the iden­tity rep­re­sented as a show­case video that shows the pos­si­bil­i­ties by mov­ing images. Parts of this video are now used in some of their productions.


APPROACH

As shown in the movie, the entire iden­tity con­sists of two basic ele­ments that con­sti­tute the logo: basic typog­ra­phy and four lines. Each line refers to one of the four dis­ci­plines of their pro­fes­sion. These lines became the main for­mat for the entire iden­tity and are adapt­able to dif­fer­ent types of con­tent and appli­ca­tions. For exam­ple typog­ra­phy, objects, inte­rior, and other appli­ca­tions. Result­ing in an iden­tity that works as two– and three-dimensional, and can be used time-based as in mov­ing images.

COOEE reduced the brand’s val­ues and strat­egy to a very sim­ple yet rec­og­niz­able visual con­cept. The logo ani­ma­tion helped TIN CAN to under­stand the almost lim­it­less pos­si­bil­i­ties of the design. This resulted in an entre­pre­neur­ial part­ner­ship between a young and promis­ing designer and a young and ambi­tious com­pany, with many cre­ative ideas already imple­mented. — Dries Poels, Lennart Pij­nen­borg, and Sipke Dijk­stra, Direc­tors of Tin Can

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