CATEGORY

Logo and Identity Animations

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Directors

Mike Rigby
Chris Maclean

Design Director

Chris Doyle

Designers

Andy Yanto
Eric Ng

Motion Designers

Mike Tossetto
Joao Peres
Anna Brocklebank

Writers

Chris Lamont
James Cooper
Chris Doyle
Mike Rigby

Strategist

Dean Christie

Client Director

David Storey


TAGS

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LINKS

Interbrand Sydney
Sky New Zealand


CLIENT

As New Zealand’s biggest pay TV provider, they offer a wide range of sub­scrip­tion con­tent. While Free­view, their com­peti­tor, pro­vides less con­tent but as a free to air dig­i­tal ser­vice. Sky’s research revealed an oppor­tu­nity existed for a new ser­vice that lived between the two.


BRIEF

Cre­ate a full visual and ver­bal iden­tity for a brand new dig­i­tal tele­vi­sion offer­ing that pro­vides value for fam­i­lies, and pre­pares house­holds for the largest migra­tion of TV users in New Zealand history.


APPROACH

Igloo is a new fam­ily friendly pay-TV ser­vice from SKY New Zealand, designed for peo­ple who would not con­sider a full priced pay-TV pack­age. Rather than focus on the tech­nol­ogy, we cre­ated a new species of curi­ous crea­tures called Igloos. Igloos are play­ful, social crea­tures that love to dress up, play and inter­act with you and their fel­low Igloos. From the lan­guage they speak (Iglish) to the scenes they love to reen­act, the brand always strives to enter­tain. The result is a mem­o­rable and humor­ous visual and ver­bal sys­tem, per­fectly suited to the tar­get audience.

We are absolutely delighted with the work Inter­brand Aus­tralia has done in cre­at­ing Igloo. Now we have the chal­lenge of ensur­ing the expe­ri­ence matches the promise. — Chaz Sav­age, Chief Exec­u­tive of IGLOO

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