CLIENT
A platform that puts your sound at the heart of communities, websites, and even apps. Watch conversations, connections and social experiences happen, with your sound as the spark.
BRIEF
A versatile and always changing sexy logo animation that could easily be adapted to various sound atmospheres and musical styles. This was meant as a reflection of the wide variety of different musicians and DJs connected to Soundcloud.
APPROACH
The idea was to create a vivid animated Soundcloud logo with design elements from the logo itself: the waveform as a symbol for digital music. So I built up an animation from waveforms moving to different musical sound sources. The idea was to create a variety of logos with one general visual language but each with unique audio and animation behaviors. Therefore the project had to be built in a flexible way so that all audiofiles were in direct connection with the animation data (the keyframes), so that the link between the music and the visual output is always unique.
